
EEAT, One Letter at a Time: Trustworthiness
Of the four components in Google’s EEAT framework, Trustworthiness is the one that holds everything else together. Here’s what it means and how to build it.
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Small and medium businesses, non-profits, medical practices, professional services, trades, authors and other core markets.
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Articles, advice and practical marketing information from the Wild Iris blog.
Why Wild Iris?
Wild irises are some of the most resourceful and resilient wildflowers.
You often see them growing in medians and gravel along roadways, using the resources available to them to grow and blossom into bigger, healthier flowers year after year.
The real thing: wild irises making the most of a patch of dry grass.
Wild Iris Marketing helps our clients do the same: grow and blossom using the resources they have available. You don’t need an enormous budget. You need to use the one you have wisely.
Services
Your website, search visibility, social media, local search, email and branding each do more when they support one another. We plan them as one system, then build the pieces you need.
Custom WordPress sites built around your business, kept updated and backed up after launch.
Show up in Google and in AI answers, starting from real search data.
Often the first thing a local customer sees. We claim it, fill it out and keep it accurate.
We write, schedule and monitor your posts, and you approve them first.
A regular note to the people who already asked to hear from you.
Logos, print and graphics that look like the same business everywhere.
A written plan with itemized pricing: which channels, how often, what it costs and how we'll measure it.
A plain-English checkup of your website, SEO, social media or reviews, with what to fix first.
Blog posts, web pages and newsletter articles in your voice, researched and checked before they go live.
More honest reviews, good answers to every one, and help when a fake review shows up.
Google and social ads where they earn their keep, paired with work that keeps paying off.
Online stores that handle pricing rules, inventory and a checkout that doesn't lose people.
When the plugin you need doesn't exist, we write it.
Our Work
Book Marketing
Social Media Campaign
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Logo Design
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Wild Iris Marketing is based in Evergreen, Colorado, and works with businesses and non-profits locally, throughout Colorado and beyond.
From the blog

Of the four components in Google’s EEAT framework, Trustworthiness is the one that holds everything else together. Here’s what it means and how to build it.

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Authority is the EEAT component that takes the longest to build, because it comes from what others say about you, not what you publish
You don’t need unlimited resources. You need to make the resources you have work harder.
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