Why does this matter to businesses? You might be asking why a marketing company is writing a long-form blog post about AI and intellectual property rights. Quite simply, AI tools are exploding across today’s world, with pundits alternatingly announcing the AI-driven salvation or destruction of all we hold dear. Writers, performers, artists and other creators

When a new security flaw or exploit is discovered, browser creators like Google (Chrome), Apple (Safari), Mozilla (Firefox), Microsoft (Edge) and others generally issue updates to correct the problem very quickly. Unfortunately, web browsers don’t automatically check for or download and apply updates continuously, which means there’s a window of time after the flaw becomes

Article written by Wild Iris Marketing team member Mindy Hanson. Wild Iris Marketing grew out of the company known as AlphaPixel Reach. AlphaPixel Reach founder Mindy Hanson settled on the original name when she started doing client work, however, it was intended to be a temporary name until the perfect brand was decided upon. Well,

Thank you to the Evergreen Chamber of Commerce for inviting us to present at their September breakfast meeting. The slideshow here is from the talk Mindy Hanson gave at the meeting. Please feel free to contact us for a free consultation on your business’ digital marketing.

One of the more popular meme themes of 2018 was taking ANY problem and having a 40-something year old woman named Karen demand to speak to a manager about it. That really got me to thinking about how people rarely, if ever, demand to speak to a manager when something GOOD happens. The same is

As young children we each dropped pebbles into water and watched the concentric circles work their way out. Growing larger and larger. Maybe the pebble would make a twig move or give a water bug a short ride. Maybe the rock would be large enough that when you dropped it in, it splashed you and

There was a time in my career when I was working with a group spread out between seven offices in five countries. Even the small team I managed sat in two corporate offices and two home offices. So even on those days when I went in and sat at my assigned desk, I was pretty

How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out in today’s Tuesday tip.  Tuesday Tip from AlphaPixel Reach How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out

During the early 1620s, the King of Sweden started a war with Poland-Lithuania. He commissioned a ship that would become the flagship of his navy, the Vasa, which was to be one of the most powerfully armed vessels in the world. While the King was away at war, the keel was laid, and modern mythology

Starting your own business is an amazing balancing act. Investments of your own time and money towards the eventual payoff can be overwhelmingly intimidating. You have the skills and the know-how, but how do you let people KNOW that you know so they know to use your services? The Internet has changed and shaped the

I’ll send an SOS to the world I’ll send an SOS to the world I hope that someone gets my Message in a bottle “Message in a Bottle” – The Police Just like you can’t intentionally create a “viral video” despite demands to the contrary, you also can’t take a message, put it into a

Find what inspires you! Find what inspires you! Use that inspiration to drive your marketing efforts. This short video is from Friday but Yellowstone does not have sufficient cell signal to post. Posted by AlphaPixel Reach on Sunday, May 20, 2018

Diversify your messaging! Posted by AlphaPixel Reach on Tuesday, May 8, 2018

Great perspective from AlphaPixel Reach writer Clay Robeson. The goal of every business is to stay at the top of the “go-to” list that clients (and potential clients) think of when they need your services. Being on the tip of someone’s tongue when they or someone they know needs what you provide is the whole

Expand your reach by being an active and involved member of your community! Two Minutes Tuesday Tip, On a Saturday Networking is a key element in building your small business. Today we worked with fellow members of the Conifer Area Chamber of Commerce to clean up our community! Posted by AlphaPixel Reach on Sunday, April

We love working with non-profits! We work with many organizations to enhance their online presence, update (or start from scratch) their website, expand their social media, grow their event attendance and increase fundraising! We are coming up on our two year anniversary of AlphaPixel Reach, although everyone on our team has been in the industry

  We have all seen the headlines. Facebook made some decisions about releasing user data that have come into question and have the social media giant under close scrutiny. So, do you need to leave Facebook personally or as a business? We say NO! As a platform, Facebook is not going to go away. There

I am stepping out of my comfort zone to bring you Tuesday Two Minute Tips!  Coming to you from Bean N Bakery Bistro in Conifer with a Tuesday Two Minute Tip about expanding your reach using Facebook Groups. Tuesday Two Minute Tip, April 3 Coming to you from Bean N Bakery Bistro with a Tuesday Two

Welcome to S. Brett. Johnson, our guest Blogger. Brett has a passion for all thing grammatical and is a valuable member of the AlphaPixel Reach writing team. —– Grammar. There aren’t many subjects that make people’s eyes glaze over and roll back in their heads like grammar – tax law being the exception. Nonetheless, our

We love it when someone asks a question that we can answer as a blog. In this case, Matt J. asked us, “Who are your clients? What kinds of businesses do you work with? Can we work together even though I am in another part of the country?” The answer is, we work with small

I am stepping out of my comfort zone to bring you Tuesday Two Minute Tips! Today, we talk about how to stand out in the crowd! Two Minute Tuesday from -6 Degrees Coming to you live with this week's Two Minute Tuesday Tip. Be creative to stand out from the crowd. Brrrrrr! Posted by AlphaPixel Reach

As a small business owner, I can tell you, online reviews are a phenomenal asset when it comes to recruiting new clients. People can read what others say about my business and get a perspective from people I have worked with on how I work and what I do well. When someone posts a review

Facebook is making changes. You are hearing talking heads in the media tell you how it is going to impact your business and personal newsfeeds. But what does it all REALLY mean? How can you continue to reach your Facebook audience? We have some tips and tricks to share. Provide GOOD content. It is more

Imagine you are at home, preparing a delicious meal and it is cold and snowing outside. You may not think about how the foundation, walls, doors, windows and roof are not only keeping the elements out but also allowing you to be productive and accomplish something indoors. If even one element in the house is

At this time of year, people are talking about their resolutions for the New Year. Eating healthy, exercising, making time for others and saving money are all common themes. But what resolutions do you have for your business and how are you going to take them from a resolution to reality? We can not tell

Many of our clients are small businesses whom we have helped them put together promotional campaigns to reach potential and current clients as we enter the holiday season. Many of our campaigns kicked off with announcements about today, Small Business Saturday. As I sit here contemplating what Small Business Saturday means to my clients, I

Ten years ago I attended a fundraising event for my son’s school. I enjoyed the evening and greatly appreciated all of the work the volunteers were putting in that night. However, when the final tally was announced, I was shocked and saddened to know that all of that work had yielded such low revenue. I

Take a look at your marketing. Really look at it. View it from the perspective of a potential client, a new client, and a long time client. Are you sending the right message? Are you consistent and current? Can you find new or different ways of reaching out to people to engage them? As you

Gwen asked: I’m curious on the best way to have my business Facebook posts seen without paying for their advertising? Facebook relies on algorithms to determine who sees your posts. It is not as simple as you might hope and expect. One would think if you post a message or image, it would show up

Shakespeare said in the play King Lear, “Perfect is the enemy of good.” We have learned that lesson the last few weeks as we updated our own webpage.  We have spent weeks adjusting, editing and fidgeting with our site as we worked on client sites. We have wanted the site to be “perfect” so that

One of the challenges in business is figuring out how to make your particular message stand out from all the other messages. Think about it this way, when you receive yet another generic Christmas card with the only a signature (hand written or worse, pre-printed),  do you really remember it a week, a month, or year

Social media can work in ways you may never have imagined. Last weekend I was in Las Vegas for a brainstorming and business meeting with industry colleagues. As we were strolling through one of the malls we saw a Commander in Chief podium just inside a shop window. Of course, there was a line of people

Written by AlphaPixel Reach founder, Mindy Hanson. It has been a long and strange road to get where I am today but there is nowhere else I would rather be! I know the switchbacked and at time bumpy path that I have traveled has taught me all I need to know to be excellent at