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Wild Iris Marketing — Announcement

Article written by Wild Iris Marketing team member Mindy Hanson. Wild Iris Marketing grew out of the company known as AlphaPixel Reach. AlphaPixel Reach founder Mindy Hanson settled on the original name when she started doing client work, however, it was intended to be a temporary name until the perfect brand was decided upon. Well,

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APR QR CODE hands

Should I Use a QR Code for My Business?

Article written by Wild Iris Marketing team member Mindy Hanson. Should I be using QR Codes for my business? If so, how can I use them efficiently and effectively? Think about how people will interact with your QR Code and decide if it will actually be easy and beneficial to them or if you are

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colorful playground

SEO and Keyword Ranking on the Playground

Article written by Wild Iris Marketing team member Mindy Hanson. I tend to see analogies to digital marketing all over the place. Recently I was at a park watching kids play on the merry go round and teeter totter and realized that they reminded me of clients trying to manage SEO and keywords. I know

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little girl wondering What Hasppened to my Facebook Posts from SEMRush?

What Happened to My Facebook Posts from SEMRush?

Article written by Wild Iris Marketing team member Chris Hanson. Over the past few months, Facebook (now called Meta) has been testing a new Business Manager upgrade that they promise has all sorts of wonderful improvements. Rumor in the industry was that the upgrade would have been completed last night, May 8th, 2022. Interestingly, this morning,

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#ShareTheLove 2022

#ShareTheLove 2022

February is here. That means lots of chocolates, flowers and other Valentine’s Day goodies for your loved ones. We are excited to begin our annual #ShareTheLove campaign and encourage you to support businesses you appreciate with a review on their Google My Business, Yelp, Facebook, or other online platforms. But why are online reviews more

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One message, many platforms blog

One Message, Many Platforms

Article written by Wild Iris Marketing team member Mindy Hanson. Your time is valuable. When you sit down to write a blog, newsletter or social media, you want the content to reach as many people as possible. Have you considered that the topic you choose to write about can serve multiple purposes and be used

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Digital Marketing Check Up

New Year Digital Marketing Check Up

Article written by Wild Iris Marketing team member Mindy Hanson. The start of a new year is full of new possibilities and opportunities. Resolutions to eat healthier, exercise, get more sleep, and spend time with family are all high on our lists of personal priorities. We buy more produce, join a gym, make a doctor’s

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Floral shoes with text that says What Makes You Stand Out?

What Makes You Stand Out?

Article written by Wild Iris Marketing team member Mindy Hanson. Today I gave a presentation to a large client group office about ADA Compliance. (Yes, your website has to be ADA Compliant! Want to learn more? Read this blog.) After my presentation, I asked if anyone had questions. One of the gentlemen in the group

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woman in front of digital data

Apple’s New Privacy Practice and What it Means to You

Article written by Wild Iris Marketing team member Chris Hanson. By now you’ve probably heard about new privacy changes Apple is making, and how they will drastically impact digital advertising and even the whole Internet. There are a lot of opinions being thrown around about the situation, and it’s not a simple situation to explain.

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intellectual property digital marketing

Protecting Your Brand’s Intellectual Property from Theft and Infringement

Article written by Wild Iris Marketing team member Kelsey Johnson. With the rise of technology in today’s society, digital marketing is, more than ever, at the forefront. As new technology is being adopted by consumers, digital marketing is thriving exponentially. Let’s face it, building a brand is no easy task! It takes hard work, dedication,

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graphical arrows pointing to the upper left

What is the Facebook Distribution Score on My Business Posts?

You may soon see a new datapoint on your Facebook business page. Distribution Score is rolling out for all posts (not just for videos where it has been available for longer) over the last few days so you can probably see it on each recent posting to your business page. According to Facebook, “The Distribution

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yn10.com website screenshot

Stand Out But Not TOOOOO Far Out

Written by AlphaPixel Reach team member Mikayla Dudek. Creative and out of the box is okay but only if it fits your message and brand. The family whose patriarch brought us the Nintendo game console have a very creative site! https://y-n10.com/ Websites: How Out of the Box is Too Out of the Box?  Today, websites

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one paper boat leading four other paper boats

When it Comes to Followers, Think Quality Over Quantity

Written by AlphaPixel Reach team member Mikayla Dudek. In today’s world, one that seems to revolve more and more around social media as time goes on, it’s easy to get caught up in what our social media says about us online- and more often than not this means focusing heavily on the number of followers

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collection of mailboxes

Is New Technology Making Your Email Go to Spam?

This is a new issue that we have been called on by multiple people to fix in the last week. Your emails may well be going directly into the spam filters of people you are trying to communicate with. Although this may feel like a technical blog, we want you to have the important information.

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LOVE word cloud

#ShareTheLove

If nothing else, 2020 has shown the world just how important it is to care for each other. It showed us the necessity of being concerned for each other’s welfare. And most importantly, it taught us just how fragile our local businesses can be, and just how much they contribute to our well being. I

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slow fast city image with lights

You Get What You Pay For – Discount Web Hosting

You are currently happy with your website host because they only charge you a few dollars a month. Great! You save money and we all want to do that in business. But, what is it REALLY costing you? Although many of the economy hosts are fairly reliable they are known to be quite slow. This

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Social Media Neon Sign red and blue

Social Media Audits: Why They Really Matter

Blog is written by AlphaPixel Reach tem member Mikayla Dudek. You’ve probably heard of a social media audit, and you’ve probably been recommended to get one performed for your business, but do you really understand why they are so valuable? A Social Media Audit is composed of several elements, but we’ve outlined a few to

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drop of water creating a ripple

A New Way to Look at a Drip Campaign

Toss a stone into a still pond, and you can watch the resulting waves propagate out from the point of impact until they silently reach the shore. This is how a lot of businesses look at the internet. Specifically, at digital marketing. Every single one of us has a glassy still pond into which we

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ecommerce money and goods exchange

Stop! Drop What Isn’t Working! Roll Into the Future!

As COVID continues to impact our business and our daily lives, it is becoming more and more essential that your digital marketing efforts are working to boost your business. When this all began in March, many restaurants did not need online ordering systems in place because the vast majority of their clients were dine-in. Now,

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colorful fall leaves

Change is in the Air — Time for a Digital Marketing Change?

“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,

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braille lettering

Is Your Website ADA Compliant or are You at Risk?

The Americans with Disabilities Act (ADA) became law in July 1990 and remains one of the nation’s most comprehensive pieces of civil rights legislation. It prevents discrimination and guarantees that people with disabilities are granted the same opportunities as everyone else in terms of participating in day to day American life. Most of us are

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5 star review campaign -- leave a five star review for a local business you appreciate

Help Others Out — Leave Them a 5 Star Review

It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion

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man with a megaphone image

Be Heard Over All the Noise

Right now, everywhere you look, there is a firehose of information streaming at you. Television, radio, newspapers, and the Internet are all awash with news and updates and warnings and, unfortunately, hoaxes. But the fact remains that, as a business, it is of the utmost importance that you maintain an up to date source of

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pour over brew coffee and black and white mug

Venti Digital Marketing Menu

This blog was inspired by a conversation with a barista at Fluid Coffee Bar in Denver. If you go by, let them know I sent you.   Everyone loves to go to their local coffee shop and order a coffee, just the way they want it. Digital Marketing is similar to a coffee order. Do you

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Link Farm Scam

SCAM – Link Farms do NOT Bring You Clients

We wanted to share an email a client received recently. We felt it was important to bring it to the attention of our clients, friends and followers, because it’s like so many other “too good to be true” emails and offers that are out there. You know, those things that people desperately want to be

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2020 business goals

Business Growth Planning for 2020

Happy 2020! I am not big on New Years Resolutions for myself but I do like to set goals for my business for each year. This morning at the Conifer Chamber of Commerce meeting, President Jodi Dolph gave a presentation about growing your business. She talked about how you have to really think and plan

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what is digital marketing

What is Digital Marketing? Presentation for Conifer Chamber of Commerce

AlphaPixel Reach works with small to medium businesses ad non-profits to enhance their digital marketing and expand their Reach. Thank you to the Conifer Area Chamber of Commerce for inviting us to present at their October breakfast meeting. The slideshow here is from the quick overview talk Mindy Hanson gave at the meeting. We look forward

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a grove of aspen trees with gold leaves

How is Digital Marketing Like the Autumn Landscape?

It is autumn. That means the leaves are changing, the temperatures are cooler, the holidays are approaching faster than we may want to admit and soon the snow will be flying. But what does the autumn mean to your business?  For some of you, business will soon increase with holiday shoppers. For others, things may

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don't fall for large agency games

Tuesday Tip, April 9, 2019

Don’t “fall” for the sales pitch from a big agency. Work with a smaller firm who takes the time to get to know you and create custom content for your business.

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Share the love 2019 image - white rock heart in the palm of a hanc

2nd Annual Share the Love Campaign

One of the more popular meme themes of 2018 was taking ANY problem and having a 40-something year old woman named Karen demand to speak to a manager about it. That really got me to thinking about how people rarely, if ever, demand to speak to a manager when something GOOD happens. The same is

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Orange tree

Organic Isn’t Just For Groceries Anymore

 One of the hardest things to do, especially when your business is just starting out, is to build your online credibility.  These days, people seem to only speak up when they are unhappy, so the only time managers get called over, or reviews get written is when someone has a complaint.  Getting your happy clients

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Web hit counter

What Can You Learn from Website Analytics?

In the early days of the internet, when “Under Construction” gifs and the < blink > tag were in full use, at the bottom of most web pages you could find the earliest form of website analytics: The Hit Counter. This simply counted how many times the page was loaded by anyone.   With the

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Water drop with ripples expanding

How Large is Your Pebble? How Far Reaching is Your Ripple?

As young children we each dropped pebbles into water and watched the concentric circles work their way out. Growing larger and larger. Maybe the pebble would make a twig move or give a water bug a short ride. Maybe the rock would be large enough that when you dropped it in, it splashed you and

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6 clocks with the earth as their face

Remotely Speaking

There was a time in my career when I was working with a group spread out between seven offices in five countries. Even the small team I managed sat in two corporate offices and two home offices. So even on those days when I went in and sat at my assigned desk, I was pretty

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Mindy Hanson - two minute tips

Tuesday Tip, August 21, 2018

How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out in today’s Tuesday tip.  Tuesday Tip from AlphaPixel Reach How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out

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Circus tent

The Social Media High Wire

Starting your own business is an amazing balancing act. Investments of your own time and money towards the eventual payoff can be overwhelmingly intimidating. You have the skills and the know-how, but how do you let people KNOW that you know so they know to use your services? The Internet has changed and shaped the

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Message in a bottle

Message in a Bottle

I’ll send an SOS to the world I’ll send an SOS to the world I hope that someone gets my Message in a bottle “Message in a Bottle” – The Police Just like you can’t intentionally create a “viral video” despite demands to the contrary, you also can’t take a message, put it into a

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number 2 on a red door

Two Minute Tuesday Tip, May 20

Find what inspires you! Find what inspires you! Use that inspiration to drive your marketing efforts. This short video is from Friday but Yellowstone does not have sufficient cell signal to post. Posted by AlphaPixel Reach on Sunday, May 20, 2018

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disposable coffee cup by the beach

Coffee vs Houses

Great perspective from AlphaPixel Reach writer Clay Robeson. The goal of every business is to stay at the top of the “go-to” list that clients (and potential clients) think of when they need your services. Being on the tip of someone’s tongue when they or someone they know needs what you provide is the whole

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number 2 on a yellow sticky

Tue Minute Tuesday Tip, On a Saturday

Expand your reach by being an active and involved member of your community! Two Minutes Tuesday Tip, On a Saturday Networking is a key element in building your small business. Today we worked with fellow members of the Conifer Area Chamber of Commerce to clean up our community! Posted by AlphaPixel Reach on Sunday, April

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volunteer image

Paying it Forward to Non-Profits

We love working with non-profits! We work with many organizations to enhance their online presence, update (or start from scratch) their website, expand their social media, grow their event attendance and increase fundraising! We are coming up on our two year anniversary of AlphaPixel Reach, although everyone on our team has been in the industry

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Website Design - Multiple computer screens with a "technological" background

The Future for Facebook and Business

  We have all seen the headlines. Facebook made some decisions about releasing user data that have come into question and have the social media giant under close scrutiny. So, do you need to leave Facebook personally or as a business? We say NO! As a platform, Facebook is not going to go away. There

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Tuesday Two Minute Tip

Tuesday Two Minute Tip, April 3

I am stepping out of my comfort zone to bring you Tuesday Two Minute Tips!  Coming to you from Bean N Bakery Bistro in Conifer with a Tuesday Two Minute Tip about expanding your reach using Facebook Groups. Tuesday Two Minute Tip, April 3 Coming to you from Bean N Bakery Bistro with a Tuesday Two

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Punctuation Marks

Grammar in Social Media Presence

Welcome to S. Brett. Johnson, our guest Blogger. Brett has a passion for all thing grammatical and is a valuable member of the AlphaPixel Reach writing team. —– Grammar. There aren’t many subjects that make people’s eyes glaze over and roll back in their heads like grammar – tax law being the exception. Nonetheless, our

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Polaroids

Question from a Reader

We love it when someone asks a question that we can answer as a blog. In this case, Matt J. asked us, “Who are your clients? What kinds of businesses do you work with? Can we work together even though I am in another part of the country?” The answer is, we work with small

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Tuesday Two Minute Tip

Tuesday Two Minute Tip, Negative 6 Degrees!

I am stepping out of my comfort zone to bring you Tuesday Two Minute Tips! Today, we talk about how to stand out in the crowd! Two Minute Tuesday from -6 Degrees Coming to you live with this week's Two Minute Tuesday Tip. Be creative to stand out from the crowd. Brrrrrr! Posted by AlphaPixel Reach

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Sharing the love - woman's hand sharing a red heart

Share The Love

As a small business owner, I can tell you, online reviews are a phenomenal asset when it comes to recruiting new clients. People can read what others say about my business and get a perspective from people I have worked with on how I work and what I do well. When someone posts a review

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Change

Navigating Facebook Changes

Facebook is making changes. You are hearing talking heads in the media tell you how it is going to impact your business and personal newsfeeds. But what does it all REALLY mean? How can you continue to reach your Facebook audience? We have some tips and tricks to share. Provide GOOD content. It is more

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Log Cabin in the forest and covered snow

Building Your Online Presence From the Foundation Up

Imagine you are at home, preparing a delicious meal and it is cold and snowing outside. You may not think about how the foundation, walls, doors, windows and roof are not only keeping the elements out but also allowing you to be productive and accomplish something indoors. If even one element in the house is

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2018 Goals - blank paper

2018 Business Resolutions

At this time of year, people are talking about their resolutions for the New Year. Eating healthy, exercising, making time for others and saving money are all common themes. But what resolutions do you have for your business and how are you going to take them from a resolution to reality? We can not tell

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Social Media - Small business Saturday

Small Business Saturday

Many of our clients are small businesses whom we have helped them put together promotional campaigns to reach potential and current clients as we enter the holiday season. Many of our campaigns kicked off with announcements about today, Small Business Saturday. As I sit here contemplating what Small Business Saturday means to my clients, I

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Non-profit banquet Social media images

Well Over One Million Dollars Raised!

Ten years ago I attended a fundraising event for my son’s school. I enjoyed the evening and greatly appreciated all of the work the volunteers were putting in that night. However, when the final tally was announced, I was shocked and saddened to know that all of that work had yielded such low revenue. I

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perspective

New Perspectives Lead to New Clients

Take a look at your marketing. Really look at it. View it from the perspective of a potential client, a new client, and a long time client. Are you sending the right message? Are you consistent and current? Can you find new or different ways of reaching out to people to engage them? As you

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Purple scarf on a mannequin

Question from a Facebook Follower

Gwen asked: I’m curious on the best way to have my business Facebook posts seen without paying for their advertising? Facebook relies on algorithms to determine who sees your posts. It is not as simple as you might hope and expect. One would think if you post a message or image, it would show up

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Painting of King Lear

Perfect is the Enemy of Good

Shakespeare said in the play King Lear, “Perfect is the enemy of good.” We have learned that lesson the last few weeks as we updated our own webpage.  We have spent weeks adjusting, editing and fidgeting with our site as we worked on client sites. We have wanted the site to be “perfect” so that

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AlphaPixel Reach Social media - Eclipse image

Niagra Falls or a Pre-Printed Signature?

One of the challenges in business is figuring out how to make your particular message stand out from all the other messages. Think about it this way, when you receive yet another generic Christmas card with the only a signature (hand written or worse, pre-printed),  do you really remember it a week, a month, or year

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Mindy Hanson

Hail to the Social Media Win

Social media can work in ways you may never have imagined. Last weekend I was in Las Vegas for a brainstorming and business meeting with industry colleagues. As we were strolling through one of the malls we saw a Commander in Chief podium just inside a shop window. Of course, there was a line of people

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question marks spelling "why"

Online Presence Management…. How Did I Get Here?

Written by AlphaPixel Reach founder, Mindy Hanson. It has been a long and strange road to get where I am today but there is nowhere else I would rather be! I know the switchbacked and at time bumpy path that I have traveled has taught me all I need to know to be excellent at

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Smiley face, kitty

What Do Grumpy Cat and The Emoji Movie Have to Teach You?

How can you deny that social media and internet memes are becoming part of our daily lives? First, a cat scowls at the camera and his owner takes pictures and posts them to Youtube and Facebook. The next thing we know, Grumpy Cat is on The Late Show, Good Morning America and in a feature film that

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Sparks at night.

Stay Dynamic

Have you ever caught yourself staring into the campfire or looking at a fireplace and just watching as the flames jump and dance? Always changing and somehow drawing you in? Fire is dynamic! Dynamic according to Webster’s Dictionary means: 1a :  of or relating to physical force or energy. 2a :  marked by usually continuous and productive activity or change a dynamic city 3a: 

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sample image of an Editorial calendar

Social Media Content Calendar

Calendars. Most of us use them in one way or another to keep track of our activities and plans. Have you considered using a social media content calendar? There are three primary and very important reasons we suggest using a content calendar: Organization  -Putting together a social media content calendar will help make sure your

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6 degrees of separation

Six Degrees of Social Media

With websites, Facebook, Instagram, Twitter, Pinterest and Snapchat we have the ability to connect with clients and friends from around the world. You may think that because you sell fine teapots, your clients are generally not shopping online and spending time on social media. That might be true but you are literally within a friend

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blue button with text "Add a button"

Tuesday Tip -June 20, 2017

This week’s tip is Facebook related. On your business page, make sure your blue Call to Action button is set up. You can do it in three easy steps that take less than one minute, and will give current and potential clients a way to contact you immediately. 1. Go to your Page’s cover photo

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Life is happening outside your screen

Keep Your Eyes on Your Business But Your Ears on Your Community

Tunnel Vision. It can be excellent for the times you need to focus on a particular task or project. However, if you focus all of your attention on your business you may well be missing out on opportunities and threats that are around to you. For example, we recently helped a small business who was trying

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Delegate, chalkboard image

The Delegation Equation

Let’s face it, budgets are limited. So, what can you do to make the most of the money and time you have? One word we use with many clients is “delegate”.  It is difficult (if not impossible) for one person to do everything and do it well. Outreach (social media, website development, email and eBlasts, newsletters

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Green Bean Casserole

Small Town Gossip is Now Worldwide Chatter

In the days of June Cleaver and Carol Brady, people in small towns would chat in the grocery store or across the fence between their yards. You might learn that a neighbor was ill and determine what type of casserole to deliver. You might learn that your child was seen (gasp) holding hands as they

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Facebook thumbs up

Facebook Rules are Changing

Just when we all thought we had Facebook figured out, they are changing the rules! New algorithms are being put into place as I type that will determine who sees your posts and when. As a business person or non-profit manager, you do not have the time to worry about what you need to do

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Shoemaker at work

The Cobbler’s Children Have No Shoes….

Much like the cobbler’s children having no shoes, our Articles and Blog page was neglected as we worked with clients on their own articles and blogs. But, we are back and ready to provide you with interesting information and perspectives! Check back often.

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facebook logo, blue

Why are Facebook and Twitter Important?

I do not have to tell you that technology is everywhere in our society today. We have all seen people on their phones while they are at lunch with a friend. Everyone has been in a meeting when someone was completely “checked out” because they are instant messaging, checking Facebook or online shopping. As annoying

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