You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
When every business runs the same AI tools, the posts start to sound alike and readers scroll right past them. Here is why human-written marketing earns more trust and helps with Google’s EEAT signals, plus a few simple ways to put your own voice and real experience back into what you publish.
For International Literacy Day, Wild Iris founder Mindy Hanson writes about what books have given her and why so many people still go without them. She shares her Rotary Club of Evergreen work with Dolly Parton’s Imagination Library and Little Free Libraries, plus simple ways you can help put books in more hands.
AI tools like ChatGPT, Claude and Gemini work a lot like a clever parrot. They sound just as sure of a wrong answer as a right one. This guide covers where AI earns its keep in small business marketing (brainstorming, analyzing and drafting), why unedited AI website copy can hurt your SEO, and the T.A.S.K. method for writing better prompts.
Google is testing a homepage that swaps the classic Search button for AI shortcuts and an AI Mode button. We explain what AI Mode does, why more searches now end without a click to your website, and what still earns your business a citation: real expertise, good reviews and accurate information.
Two nearly identical Facebook ads, with the same wedding story and AI-generated dinner photo, ran under two different companies. That’s the extreme end of canned marketing. This post also looks at the more common version, corporate content libraries that agents and offices send out under their own names, and why content only you could write does more for you.
Some of the best marketing doesn’t look like marketing at all. Teaching free classes, volunteering, donating to silent auctions and having coffee without counting the RoI all build the kind of trust that turns into referrals, sometimes years later. Here’s why networking works better when you stop treating every conversation like the start of a sales funnel.
Most small businesses don’t struggle because of a bad product. They struggle because people can’t find them, don’t understand them or aren’t nudged to act. We break growth down to three pieces (a website that converts, visibility where it counts and consistent messaging) and show how each one supports the others.
Google doesn’t hand out an EEAT score, but it uses Experience, Expertise, Authoritativeness and Trustworthiness to decide which sites deserve to rank. Here’s what each letter means for a small business, using a bathroom remodeler as the example, and why photos of your actual work and honest reviews do more for you than piling on keywords.
Some of the businesses outranking you in Google’s map pack may not exist at all. Ghost listings, lead-generation fronts and keyword-stuffed names grab urgent calls meant for real local companies and leave your neighbors with surprise charges and no recourse. Here’s how to spot them and the slow, documented process Wild Iris uses to get them removed.
Some weeks at a marketing agency feel more like running a fire station. This short post lists one real week of surprise jobs, from recovering a lost non-profit Instagram account to reviving a website knocked out by outdated plugins, and none of it was on the calendar when Monday started.
You don’t need unlimited resources. You need to make the resources you have work harder.
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