A critical PHP security incident sent websites scrambling for emergency updates. You don’t need to understand PHP to protect your site, but you do need to know who’s responsible for maintaining it. This post covers what to do first, and then explains what PHP is and why it matters to your business.
Two critical vulnerabilities in PHP, the programming language that powers WordPress, Drupal, Magento, and most of the web, were disclosed this week with a severity score of 9.2 out of 10. Security experts described the potential for “wormable malware affecting big chunks of the internet.” Wild Iris has already patched our hosted clients. If your site isn’t on managed hosting, here’s what you need to know.
Authority is the EEAT component that takes the longest to build, because it comes from what others say about you, not what you publish yourself. Here’s what builds it, what doesn’t, and how to start creating the conditions for it.
Hackers aren’t just going after big corporate targets. Last week, our team caught a supply-chain attack pushing malware through a plugin vendor. We’ve also seen a card-testing operation running stolen credit card numbers through a client’s checkout, and an attempt to install card-grabbing malware on an e-commerce site among others. Here’s what each of those attacks looks like, and what both we and you can do to make your site a harder target.
Expertise is the second component of Google’s EEAT framework, and for some businesses it carries more weight than any other. Here’s what it means, how it differs from Experience, and what strong Expertise signals actually look like.
Maxwell Falls has a new website. We rebuilt the trail guide with AlphaPixel and Evergroove Studio the same way we build a site for a business client, starting with what visitors need to know and checking it in person.
Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses have a natural advantage with it, and how to show it in a way Google can recognize.
If your website is introduced with, “Just keep in mind, it is not up to date.” it may be time to give it the attention it needs… We just did!
You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
When every business runs the same AI tools, the posts start to sound alike and readers scroll right past them. Here is why human-written marketing earns more trust and helps with Google’s EEAT signals, plus a few simple ways to put your own voice and real experience back into what you publish.
For International Literacy Day, Wild Iris founder Mindy Hanson writes about what books have given her and why so many people still go without them. She shares her Rotary Club of Evergreen work with Dolly Parton’s Imagination Library and Little Free Libraries, plus simple ways you can help put books in more hands.
AI tools like ChatGPT, Claude and Gemini work a lot like a clever parrot. They sound just as sure of a wrong answer as a right one. This guide covers where AI earns its keep in small business marketing (brainstorming, analyzing and drafting), why unedited AI website copy can hurt your SEO, and the T.A.S.K. method for writing better prompts.
You don’t need unlimited resources. You need to make the resources you have work harder.
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