Business owners and managers have the challenge of capturing the attention of not only their current clients, but also potential clients in a succinct, efficient manner. Businesses need to tell people what they are doing, how they are doing it and why they are the best option. Success is no longer dependent on mass mailings of postcards to entire mailing lists. There are other, faster, more successful, less expensive and broader reaching techniques that technology has enabled. Building a diverse online marketing strategy can mean the difference between a successful campaign and one that underperforms.
A well designed social media campaign is an excellent way shine a light through the fog created by our technology-filled world. AlphaPixel Reach can help you with a wide variety of messaging including:
- Brand and organizational awareness
- Product or service introduction
- Special offerings or sales
- Online reputation management
- Website design and maintenance
- Content creation and social media campaign design
Have you ever known someone to pass along an advertisement or event invitation that arrived in their mailbox? Probably not. With the volume of unsolicited mail that still arrives every week in people’s mailboxes, it is not unexpected for most distributed print mailings to go right into the recycle bin. But if even one follower shares your message on their Facebook page, people who have never heard of your company suddenly know you exist and that their friend thinks highly enough of you to share your message. This is the new “word of mouth” and essentially an extremely inexpensive way to get your message out to a broader audience. You can also share your message to appropriate Facebook Groups to reach people who may have never heard of your business but are in your service area, and potentially in need of your help.
Properly constructed eBlasts and email campaigns can successfully deliver information to customers on your mailing list. Sending regular messages and the occasional special announcement can provide your clients with more detailed information than could be delivered through social media. Including topical information, even if it’s not directly about your business, makes eBlasts and emails informational to the recipient, increases your perceived expertise, and engages your readers beyond their specific need for your services.
Websites are an absolutely critical element for any business. Wild Iris Marketing can provide anything from a very simple informational web page to a more advanced site with eCommerce or booking options, imagery, event registration, and beyond. What we create for your business is only limited by our joint imaginations. Your story is what brings the organization to life for clients so having a visually appealing and approachable website to tell that story is crucial to your success.
Outreach is the collection of all the campaigns you have in place to tell your community about who you are and what you offer. This can include a designed social media campaign, email and eBlasts, a website, public events or physical mailings. Having a consistent message and voice through all of this helps your audience understand and embrace your message.
Touch base with Wild Iris Marketing and let’s talk about how we can help you make a bigger statement today and in the future.