We are Your Solution for Making Your Health Care Marketing HIPAA Compliant
As a medical, dental or mental health services provider, you focus on providing excellent health care for your patients. You care about their well-being. You understand that their health affects their life, their family’s lives, their friends’ lives and their co-worker’s lives. You understand that digital advertising, social media, and building a website take up your time and take your focus away from your patients.
But as a covered entity of the Health Insurance Portability and Accountability Act (HIPAA) of 1996, you have even more responsibilities when it comes to maintaining the privacy of your patient’s protected health information. Penalties for HIPAA violations can be severe, even if the offense is unintentional. Civil monetary penalties can be well over $50,000 each, and willful or intentional violations can lead to criminal charges with fines and even potential imprisonment.
This is where the Wild Iris Marketing team can help! In addition to our specialization is digital marketing and all its concurrent services, we are experts in HIPAA requirements for healthcare and other entities covered by its requirements. We can help you balance marketing and your business’s specialized HIPAA needs so you can back to doing what you do best: making and keeping people healthy!
Expert Healthcare Marketing
We'll Make Your Business Both Trusted and Compliant
Customized Websites
- Designed with your services, specialties, colors, logos, etc.
- Specialized online patient forms and contact fields to ensure HIPAA compliance.
- Desktop and mobile friendly to reach the largest patient base.
- Compliant with ADA regulations to prevent predatory lawsuits.
- Websites as unique as each patient. No formula designs.
- Stand out from other providers with a website that highlights what makes your expertise, employees, location and services trustworthy unique.
Superior SEO
- 93% of online experiences begin with a search.
- To be competitive you MUST appear early on in Google listings, SEO makes that happen.
- By fine tuning your verbiage and making sure your website is designed in the way Google wants, your providers, services and specialties show up closer to the top of the results.
- It is essential to stand out from the noise of the internet.
- This all starts with identifying keywords your clients are searching for and working to improve your ranking for those words.
Business Social Media
- Unique content created just for you.
- Not “mass distributed” so your brand and identity are the highest priority.
- Content created monthly and scheduled after your review and approval so you do not have to worry about what to post when!
- Content is scheduled based on analytic data about your audience to increase views.
- An estimated 78% of professionals use social media but the vast majority of them do not use it in a way that successfully increases their business.
HIPAA Compliant Communications
- All information received and sent between you and your patients must be HIPAA compliant.
- All forms that might contain any health information must be secure and safe from interception or accidental exposure.
- Your communications with other businesses such as insurance and other providers are also required to be HIPAA compliant.
- Your email communications must be encrypted to ensure complete privacy.
- We keep up-to-date on all HIPAA regulations and requirements so that you don’t have to.
Digital Advertising
- Targeted digital advertising is one of the most powerful and cost effective digital marketing tools available today.
- Highlight your location for those who are not aware of you.
- Emphasize what makes your services and expertise trust-worthy.
- The power of digital advertising means there’s always a fast turn around when something needs to change (much faster than print).
- A/B testing helps let us know what ad is working so you can move your advertising spending away from the less successful option.