The Importance of Social Media Icons on Your Website

Social media icons on your website might seem like a small detail but they can have a significant impact on your website’s credibility. Believe it or not, it’s very common to find websites with social media buttons that either lead nowhere or, worse yet, advertise someone else entirely!

Many popular website builders like SquareSpace, Wix, Weebly, or even some WordPress templates come with pre-built social media icons. The problem? These icons often default to linking back to the social media profiles of the tool developer, not yours! Imagine a potential customer wanting to connect with you on Facebook, only to be whisked away to the website builder’s social media page instead of yours. This could be very frustrating for the prospect.

Or how about if the website has links to “Google Plus”, “MySpace” or other defunct social platforms? Not a good look.

Now, let’s say you’ve caught this and linked your icons correctly. But what if those social media profiles haven’t been updated in months, years or worse, are completely inactive? A dead or neglected social media presence can give the impression of a business that’s out of business, out of touch or unreliable. Think about it – would you continue to peruse a dentist whose website linked to a social media account filled with nothing but 4-year-old testimonials or had an out-of-date phone number? 

Here’s our challenge to you. Make sure your website’s social media icons are linked to your active and updated profiles. Having these profiles in good shape – recent posts, accurate contact info, engaging content – reinforces your brand identity and builds trust with potential customers.

Feeling lost in the world of website building and social media management? Wild Iris Marketing can help! We can build you a modern, effective website that showcases your brand and connects with your ideal audience. We can also help you develop and manage engaging social media content that keeps your followers informed and interested. Contact us today to see how we can help your business bloom online!