There’s some logic behind this. Mondays are often email overload days, with people catching up after the weekend. Sundays simply aren’t “work mode” for many. Think about it – would you be more likely to open an email about a new marketing tool on a Tuesday morning with a fresh cup of coffee, or buried under weekend messages on a Sunday afternoon?
However, timing isn’t a one-size-fits-all strategy. For instance, content promoting weekend recreation activities might perform best when sent on a Friday afternoon, catching that pre-weekend “escape planning” mindset. Similarly, a weekly corporate organization overview might find traction on a Monday, even though it goes against the general trend. Here, the Monday morning “fresh start” mentality can work in your favor.
The key to truly optimized scheduling lies in data and your specific audience. Social media analytics tools can be a goldmine. They track when your followers are most active online, giving you valuable insights into the best times to schedule your posts for maximum reach and engagement. Email marketing tools will show you what time of day people opened and engaged with your last campaign which might provide valuable guidance for future messages.
Imagine the difference between a post landing in the feed during a quiet time versus a time when your audience is actively scrolling. The latter scenario has a much higher chance of sparking conversations, shares, and ultimately, driving more traffic to your website.
Feeling overwhelmed by the world of email and social media scheduling? Wild Iris Marketing can help! We can analyze your current strategy, craft compelling content, and schedule your posts at the optimal times for maximum impact, leading to a more engaged audience and a boost to your bottom line. Contact us today to see how we can help your business grow and blossom online!
