Digital Marketing Calendars – Save Time and Money By Planning Your Marketing As a small business owner, you probably schedule time with your accountant, block out time for medical appointments, schedule time for payroll and more. But do you realize that scheduling as little as 2-3 hours a month can significantly impact the success of[…]
Tuesday Tip: What is Your Brand Story? Wild Iris are one of the most resourceful flowers. They tend to grow in places others will not and are often seen in the gravel shoulder of roads in our mountain community. They take the scarce water, nutrients and other resources they have access to and grow and[…]
Tuesday Tip: Are You Rainbow Washing? Some specific dates and months conjure up specific colors and images in our minds. June is Pride month, frequently associated with a rainbow. July 4, Labor Day and Memorial Day are associated with patriotic red, white and blue. October is Breast Cancer Awareness Month and pink floods the marketplace.[…]
Tuesday Tip: Timing is Everything (Especially for Email Newsletters) This Tuesday, we’re diving into the world of email marketing! Did you know that according to recent statistics, for most industries, Tuesdays and Wednesdays see the highest ROI for email newsletters, while Mondays and Sundays tend to lag behind? There’s some logic behind this. Mondays are[…]
Tuesday Tip: Local Search… Are You Near Me? For this week’s Tuesday Tip, we are focusing on local businesses! Standing out in a crowded online marketplace can be tough, especially if potential customers aren’t sure you serve their area. Here are some simple ways to boost your local SEO and get found by those searching[…]
Tuesday Tip: Delegate for Success – Trusting Others as Your Clients Trust You In today’s competitive digital landscape, small to medium business owners and non-profit managers are often faced with the challenge of juggling multiple roles, from operations to finance to marketing. While wearing many hats is a testament to their entrepreneurial spirit, it can[…]
Social Media for Business & Non Profit Class Notes We were invited to lead a dynamic class for the Conifer Area Chamber of Commerce about how small businesses and non-profits can use social media to help grow their business. Although these notes do not cover all the content we discussed, we thught others might find[…]
Tuesday Tip: Website Makeover – See it Through Your Customer’s Eyes! Ever walk past a store with a cluttered window display or a display that is simply too sparse to show you what the store offers and think, “No thanks, I’ll keep browsing”? Websites can be the same! For today’s Tuesday Tip, we’re talking home[…]
You know the saying, “You get what you pay for.” That is VERY true with website hosting. The managed hosting we offer our website clients can save your website from malware, complete take-over and worse! We see weekly articles about plug-ins that are installed and being used on websites and the plugin has been compromised.[…]
Updated for February 2024! This issue is impacting more people now that even stricter email protocols are in place. Bulk mail tools such as Email Octopus, Constant Contact and Mail Chimp are now requiring you make changes to your CNAME record and DMARC record to be able to send messages out. Please note, while this[…]
