Digital Marketing

What Is SEO? The Basics for Everyday People

What Is SEO? A Primer for Normal Humans You’ve probably heard the term “SEO” thrown around by marketing people, in online articles, or during sales pitches. But what exactly is SEO, and why does it matter for your business? SEO stands for “Search Engine Optimization,” and the most basic explanation is that it’s the practice[…]

Coddling Doesn’t Rank On Google

Coddling Doesn’t Rank On Google When you hire a marketing agency like Wild Iris Marketing, you don’t do so because you’re looking for a yes-man, a cheerleader, or someone to massage your ego. You’re hiring our expertise. Our strategy. Our results. And that often means hearing something you won’t necessarily like. We don’t sugarcoat our[…]

SEO Plugins Are No Substitute for Real Keyword Analysis and Strategy

SEO Plugins Are No Substitute for Real Keyword Analysis and Strategy If you’re using a WordPress website, you’ve almost certainly come across popular SEO plugins like RankMath and Yoast. These plugins are considered useful for making your on-page SEO more accessible, providing helpful “completion” checklists, readability scores, and automated schema markup, which allows users to[…]

Warning: Google Review Scam Alert for Small Business Owners

Warning: Google Review Scam Alert for Small Business Owners At Wild Iris Marketing, we’ve recently seen a troubling new scam targeting small businesses through their Google Reviews—and we want to make sure you’re informed and protected. Here’s how the scam works: A scammer posts one fake, negative Google review about your business. This review might[…]

Marketing Through Economic Uncertainty – Why It Matters More Than Ever

Marketing Through Economic Uncertainty – Why It Matters More Than Ever When the economy shows signs of slowing or uncertain, many businesses instinctively look for ways to tighten their belts—and marketing budgets are often one of the first things to get cut. But the truth is, during times of economic instability, marketing is not a[…]

A Step-by-Step Guide to Turning Your Visitors into Life-Long Customers

A Step-by-Step Guide to Turning Your Visitors into Life-Long Customers: Conversion Optimization & the Customer Journey The goal of a website is to convert visitors into customers, whether they are purchasing a product, subscribing to communications, or using the site itself as a product. But it isn’t enough to just have a great product. Creating[…]

Evergreen’s 150 Anniversary Logo

Wild Iris Marketing Proudly Designs the 150th Anniversary Logo for Evergreen The team at Wild Iris Marketing, was honored to be asked to design the official logo for Evergreen’s 150th anniversary. As a local business dedicated to helping brands bloom, this project was especially meaningful to us. Working alongside the Evergreen Chamber of Commerce, we[…]

That’s the Way a Cookie-Cutter Website Crumbles

That’s the Way a Cookie-Cutter Website Crumbles In today’s internet-driven business world, your website is often the first interaction a potential client or customer has with you. For businesses in specialized industries like restaurants, medical offices and real estate agencies, this first impression can make or break your ability to succeed in getting customers. When[…]

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