AI Website Generators: You Get What You Pay For!
Artificial Intelligence Can Build A Fast and Cheap Website. Can Your Business Afford That?
As AI tools continue to make waves in the news and the tech world, many business owners are tempted to take what seems to be the easy route and use AI website generators to create their online presence. After all, it sounds so simple: just fill in some basic information, choose a template, and presto: you have a website! However, while AI tools may seem like a fast, inexpensive fix, they fall short in ways that can hurt you in the long run.
Let’s look at why using an AI-generated website is one of the worst business decisions you can make.
AI is Like Choosing Fast-Food Over a Gourmet Dinner
Think about the difference between grabbing a quick meal of fast-food to devour during rush hour, and dining at a local, high-end restaurant. Both might technically satisfy your hunger, but one offers an experience that’s unique, memorable, and worth the money it costs. AI-generated websites are like the fast-food option; they get the job done, but they aren’t going to satisfy the needs of your business.
AI websites are designed to be quickly finished and convenient, but they lack the thoughtful planning, strategic design, and custom features a professional web developer provides. While they might seem like they’ll save time and money, they will not account for the unique elements of your business. You will be settling for a generic website that won’t make a lasting impression or stand out to your potential clients.
How Wild Iris Can Help
At Wild Iris Marketing, we take the time to understand your business inside and out. We create custom websites designed to reflect your brand’s personality and meet your business goals, ensuring that every element serves a purpose and enhances its user experience (UX).
AI’s Lack of Understanding Can Cause Missed Opportunities
Every business has unique needs, unique offerings, and a unique customer base. AI generators don’t have the ability to understand the nuances of your business or even your industry. Whether you’re a financial advisor, a musical artist, or a healthcare provider, there are elements of your business that demand catered attention, details that only someone with industry knowledge can identify and put into your website’s design.
For example, we have worked with medical websites that require a user-friendly booking system, patient resources, and clear HIPAA compliance. An AI tool simply won’t understand these needs, which can lead to a website that overlooks critical functions or features your business website must have. Without an understanding of your specific needs, an AI-generated website is likely to miss opportunities that will improve your customer engagement and trust.
How Wild Iris Can Help:
The Wild Iris Marketing team has experience working with businesses across a large variety of industries. We collaborate closely with our clients to ensure their website includes the features, compliance requirements, and functionality necessary to their industry, ensuring websites meet both required standards and customer expectations.
AI Cannot Build a Site That Will Evolve with Your Business
Building your website is just the beginning. What do you do when your business expands and you need new features, integrations, and updates to your design? AI-generated websites are notoriously rigid, and very difficult to modify over time. They are simple in design, but this simplicity often comes with built-in limitations that hurt your ability to scale.
A professional agency, on the other hand, doesn’t just build a simple site—they meticulously craft a long-term platform that evolves with your business. Whether you need to add new pages, integrate e-commerce functionality, or update design elements to reflect industry standards, best practices, and your evolving brand, a custom website is built to grow with you.
How Wild Iris Can Help:
At Wild Iris, we will build a website that not only works for your business today, but is flexible enough to grow as needed. From adding new features to adjusting your site’s design as your business expands, we will provide the support you need to keep your website up to date and in line with your everchanging needs.
Your Website Needs to Work for You—Not Against You
A website is more than just a digital brochure, it’s a critical tool that is supposed to generate leads, convert your visitors into customers, and reflect your brand’s unique products or services. AI website generators are designed with the goal of quickly giving you a basic website, but they’re not necessarily built with the goal of driving your business success.
When you utilize AI to build your website, you risk having a site that simply doesn’t actually do work for you. The structure can be basic, lacking the most essential features like clear calls to action (CTAs), thoughtful, personalized content, and well-planned user journeys. A website built by an experienced developer like Wild Iris will be strategically structured to lead visitors toward taking your desired actions. Whether that’s making a purchase, signing up for a newsletter, or contacting you for more information.
How Wild Iris Can Help:
We don’t just build beautiful websites, we design them with your specific goals and needs in mind. We focus on strategic website elements like smart navigation, clear CTAs, and effective content to keep visitors engaged and drive them to conversion.
SEO—The Most Important Missing Ingredient
AI website generators really don’t understand search engine optimization (SEO) beyond concept. They might automatically generate limited metadata or keywords, but they lack the deep SEO knowledge that is crucial to stand out in competitive markets. SEO isn’t just about keywords, it’s about optimizing site structure, creating useful content, and ensuring that the website’s user experience works toward enhancing what search engines are looking for.
Without properly built and optimized SEO on your site, your business might find itself buried on page 10 of search engine results, no matter how nice your website looks. An experienced website builder will make sure your site is built with SEO best practices top of mind from the first step. This will help you achieve long-term success in search engine rankings.
How Wild Iris Can Help:
SEO is one of our driving forces and core strengths. At Wild Iris, we create websites that look great and that are built with a focus on SEO from the very first keystroke. We optimize websites for both search engines and for your target audience, ensuring it ranks well and brings quality customers to your business.
Your Brand Deserves More Than a Template
While convenient, AI builds come at the cost of representing your distinctive brand. A template-based website might look clean and functional, but it’s not really yours, it’s everyone’s who used the same template! Your website should be as special and different as your business, incorporating elements like custom graphics and images, design based on your brand, and content that speaks directly to your target audience.
AI-generated websites simply can’t offer the same degree of originality. You’ll be stuck with stock imagery, generic design, and basic, boring content that doesn’t truly represent what makes your business special. A custom-built website is tailored to you and your business, ensuring your brand stands out and is remembered by your customers.
How Wild Iris Can Help:
Wild Iris Marketing understands the importance of your brand’s unique identity. We work together with you to ensure your website perfectly captures the essence of your business and its offerings, speaks directly to your customers, and leaves a lasting impression.
Invest in an Optimized and Growth Minded Website with Wild Iris Marketing
Your website is undeniably one of your business’s most powerful tools. It has the potential to drive traffic, convert visitors into customers, and solidify your brand’s trust and authority. AI website generators, while convenient and perhaps inexpensive, are simply not equipped to deliver the high-quality, scalable, and most importantly, unique, websites your business deserves. They also can’t replace the experience, insight, and customization that an accomplished company like Wild Iris Marketing brings to the table.
We understand that your business is unique. That’s why we build websites that aren’t just functional but are designed to grow with you, helping you achieve long-term success. If you’re ready to invest in a website that works hard for your business, reach out to Wild Iris Marketing! We’re here to make the website your business deserves.