Tuesday Tip: Local Search… Are You Near Me?
For this week’s Tuesday Tip, we are focusing on local businesses!
Standing out in a crowded online marketplace can be tough, especially if potential customers aren’t sure you serve their area. Here are some simple ways to boost your local SEO and get found by those searching nearby.
- Location, Location, Location: Seems obvious, right? However, you would be surprised how many websites bury their service areas deep in the footer of their website or do not list it at all. If you serve a specific area, listing that information front and center on your website is key! List the towns and cities you serve prominently – homepage, footer, maybe even consider a dedicated landing page for each location. This makes it easy for Google to “see” you as part of that area and display your website in local listings.
- Citations Matter: Search engines like Google rely on “citations” – essentially, online mentions of your business name, address, and phone number. So, make sure your website consistently displays this information accurately. Think of it as a digital calling card, helping search engines understand where you’re located and who you serve.
- Claim and Verify Your Google My Business Listing: Google Business Profile (formerly known as Google My Business) is a free tool that allows you to manage your online presence across Google Search and Maps. Claiming, verifying and updating your GBP with current and accurate contact info is crucial. In fact, we recently helped launch a new floral shop’s website, linking it to their Google Business Profile. Within hours, they were getting calls from local customers!
Beyond the basics, plan on adding as many applicable, high quality photos to your Google Business Profile. These show clients and prospects what you offer and what to expect if they work with you or visit your location. Positive customer reviews are gold, so encourage satisfied clients to leave a few words. And don’t forget to keep your profile fresh with regular updates – special offers or new services. All of these pieces contribute to a more prominent local search presence.
Feeling lost in the local SEO jungle? Wild Iris Marketing can help! We’ll guide you through claiming, validating and optimizing your Google Business Profile, suggest local SEO strategies, and ensure your website is a at its best for potential customers in your area. Contact us today to see how we can help your business bloom.