SEO & Local Search

Google is testing a homepage that swaps the classic Search button for AI shortcuts and an AI Mode button. We explain what AI Mode does, why more searches now end without a click to your website, and what still earns your business a citation: real expertise, good reviews and accurate information.

Google doesn’t hand out an EEAT score, but it uses Experience, Expertise, Authoritativeness and Trustworthiness to decide which sites deserve to rank. Here’s what each letter means for a small business, using a bathroom remodeler as the example, and why photos of your actual work and honest reviews do more for you than piling on keywords.

Big national SEO agencies have slick websites and long client lists, but your account may be one of a hundred. We make the case for a smaller local agency: people who know your business, SEO tied to your site and content, plain reporting, and you keeping ownership of your domain and accounts.

Lots of website visitors but few sales? Your site and SEO may still describe the business you were two years ago. This post shows how services drift away from what your website says, why the wrong traffic costs you, and a simple test: look at your homepage as if you’d never heard of your business.

EEAT boils down to one question: can people trust your business online? This plain-language explainer covers what Experience, Expertise, Authoritativeness and Trustworthiness mean, why Google cares, and what they look like on a real website, from real names and contact information to proof you’ve done the work you claim.

A beautiful minimalist redesign can still leave Google guessing what you do. Search engines read words, not layouts, and visitors want answers too. This post explains why clear, useful text improves rankings, where to add it (home, service and about pages, your blog, FAQs) and how quickly a few extra paragraphs can start to help.

For years marketers called the homepage dead. Then The Verge rebuilt its homepage and saw a 47% jump in visits from loyal users. This post explains why people who find you through search or social media still check your homepage before they reach out, and what it has to answer at a glance.

That box on the right of Google’s results with your hours, photos and reviews is your Google Business Profile, and it’s free. Here’s how to claim and verify it (yes, by postcard), keep it current, avoid mistakes that hurt your ranking, and find the direct review link people ask us about all the time.

SEO gets tossed around in sales pitches, but what does it mean for your business? This plain-English primer covers on-page, off-page and technical SEO with a Denver roof-repair example, explains why ranking works like a teeter-totter, and shows why organic traffic keeps paying off after an ad budget runs out.

You didn’t hire a marketing agency to agree with everything you say. This post explains why Wild Iris pushes back when the data says so, like trading a high-traffic keyword for a focused long-tail phrase or dropping a homepage video that slows the site, and why candor serves your business better than flattery.