The Most Recognizable Page on the Internet Is Changing. Here’s What to Know about Google and AI. Since becoming available to the public in 1998, going to Google has been largely the same experience. The homepage is notoriously simple, with a search box, two buttons, and the Google logo. You type what you want, hit[…]
EEAT isn’t a 4-Letter Word. Here’s Why Google’s Quality Standards Are Good News for Your Small Business. SEO is not just a bunch of keywords that you try to rank for by using them the most on your website. While Google certainly pays attention to keywords and how they’re used, there is a ranking system[…]
Bigger Isn’t Better: Why a Small Agency Might Just be Better for Your SEO While shopping for SEO services, you’ve probably encountered two kinds of marketing agencies. On one hand, the large national agencies with slick websites, impressive client lists they shove in your face, and expensive packages that promise page one results; and on[…]
High Traffic, Low Sales The Cost of Misaligned SEO Getting found on Google is only half the battle. The other half is making sure the people who find you actually need what you offer. In their rush for traffic, some marketing agencies and businesses never think about that second half, and it costs more than[…]
What Is EEAT and Why Does It Matter So Much to Google? Both Google and marketers talk a lot about “EEAT,” and for people trying to understand SEO it might feel like one more acronym being thrown at them. But EEAT isn’t just a technical ranking concept. It’s much simpler than that. EEAT essentially asks, “Can[…]
Use Your Words: Adding Website Content Boosts SEO Rankings Every so often a new client comes to us confused about why their site isn’t getting the traffic they expected. They’ve just has a complete redesign, their site looks great, and their user experience (UX) seems on point, with logical flow and smooth navigation. And sometimes[…]
SEO Wars: Return of the Homepage Why your Homepage Still Matters in the Age of Landing Pages and Social Media Why Everyone Thought the Homepage Was Dead For years, bloggers, marketers and techies were ready to declare the homepage dead. It sorta made sense at the time. People didn’t seem to be getting to websites[…]
How to Optimize Your Google Business Profile (and Why It Matters) When was the last time you were looking for the menu at a restaurant up the street? You Google the restaurant, and a little box on the right-hand side of the search results pops up with the business’s name, photos, hours, menu, and reviews.[…]
What Is SEO? A Primer for Normal Humans You’ve probably heard the term “SEO” thrown around by marketing people, in online articles, or during sales pitches. But what exactly is SEO, and why does it matter for your business? SEO stands for “Search Engine Optimization,” and the most basic explanation is that it’s the practice[…]
Coddling Doesn’t Rank On Google When you hire a marketing agency like Wild Iris Marketing, you don’t do so because you’re looking for a yes-man, a cheerleader, or someone to massage your ego. You’re hiring our expertise. Our strategy. Our results. And that often means hearing something you won’t necessarily like. We don’t sugarcoat our[…]
