You’ve Got Mail: Why Newsletters Are a Marketing Priority for Small Businesses Time and resources are always at a premium for small business owners. Every dollar you spend on marketing and every hour you invest in thinking about it needs to make a measurable impact. That’s why newsletters remain one of the smartest, most reliable[…]
SEO Wars: Return of the Homepage Why your Homepage Still Matters in the Age of Landing Pages and Social Media Why Everyone Thought the Homepage Was Dead For years, bloggers, marketers and techies were ready to declare the homepage dead. It sorta made sense at the time. People didn’t seem to be getting to websites[…]
How Smart Digital Marketing Kept Businesses Alive During the Pandemic When the pandemic hit in 2020, small business owners across Colorado faced a critical question: “How do we keep our business open when our doors are closed to the public?” While some struggled, others got by, and some even grew and came out stronger. They[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 3 – UX Mistakes to Avoid: 5 Common Blunders That Drive Visitors Away The importance of user experience (UX) on your website cannot be understated.[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 2 – How to Improve UX: 5 Smart Strategies for a Frustration-Free Website A good User Experience (UX) on your website is vital to both[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 1 – Why UX Matters: How Great User Experience Wins Customers and Builds Trust Your website is often the first point of contact potential customers[…]
How to Optimize Your Google Business Profile (and Why It Matters) When was the last time you were looking for the menu at a restaurant up the street? You Google the restaurant, and a little box on the right-hand side of the search results pops up with the business’s name, photos, hours, menu, and reviews.[…]
What Is SEO? A Primer for Normal Humans You’ve probably heard the term “SEO” thrown around by marketing people, in online articles, or during sales pitches. But what exactly is SEO, and why does it matter for your business? SEO stands for “Search Engine Optimization,” and the most basic explanation is that it’s the practice[…]
Tuesday Tip: Timing is Everything (Especially for Email Newsletters) This Tuesday, we’re diving into the world of email marketing! Did you know that according to recent statistics, for most industries, Tuesdays and Wednesdays see the highest ROI for email newsletters, while Mondays and Sundays tend to lag behind? There’s some logic behind this. Mondays are[…]
Tuesday Tip: Delegate for Success – Trusting Others as Your Clients Trust You In today’s competitive digital landscape, small to medium business owners and non-profit managers are often faced with the challenge of juggling multiple roles, from operations to finance to marketing. While wearing many hats is a testament to their entrepreneurial spirit, it can[…]
