We Won’t Always Tell You What You Want to Hear. And That’s the Point. Businesses generally expect a collaborative relationship with their marketing agency. A partner who listens to their ideas, executes their vision, and helps their business succeed and grow. These are all parts of a healthy agency relationship. But a key part of[…]
Want a Google Review? How to Get One (and One Big No-No) You know that Google reviews matter for your business, but do you have a strategy for getting them consistently? And even more importantly, do you know that Google has rules you need to follow while trying to collect them? One of the means[…]
If It Looks Like a Scam, It Is! How to Spot a Fake Marketing Email Pretty much every person with a public business email knows the frustration. You open your inbox and there’s another one. An email from someone who “found your website on Google” and is very concerned about your rankings. They have an[…]
High Traffic, Low Sales The Cost of Misaligned SEO Getting found on Google is only half the battle. The other half is making sure the people who find you actually need what you offer. In their rush for traffic, some marketing agencies and businesses never think about that second half, and it costs more than[…]
Mind the Gap How an Irish Coffee Showed a Missed Opportunity Recently I stayed at a nice hotel that had a beautiful bar. It boasted a marble bar top, had a solid selection of beer on tap, a well-stocked selection of liquor, and bartenders who knew what they were doing when it came to mixology.[…]
You Get What You Pay For The Real Cost of a Using a Gig Platform to Build Your Website Instead of a Real Agency You need a new website. If you don’t want to build it yourself, you have two potential ways to get this done. You can hire a professional agency that will work[…]
Your Agency Sent the Bill. But Did They Actually Do the Work? You found a marketing agency! They have a nice website, good reviews, and their confident sales pitch convinced you. You signed a contract, paid an invoice, and handed over your brand and assets. Now content is showing up, your website is live, and[…]
What Would Happen to Your Business If Social Media Disappeared Tomorrow? You’ve spent years building a following. Consistent posts, growing your numbers, and increasing engagement. Your Facebook page has thousands of followers. Your Instagram is active and thriving. You’ve built up a solid X profile. Here’s an uncomfortable question you may not have considered, though.[…]
FINRA Means Your Website Is a Regulated Communication Channel Is It Built Like one? If you work in financial services or insurance, you already know that compliance carries a lot of weight. It affects what you can say, how you say it, where you say it, and sometimes even when you’re allowed to say it.[…]
The Pizza Paradox How Seemingly Simple Products Can Require Super Complex E-Commerce Systems In our last blog, “What Happens After “Add to Cart”? Why E-Commerce Is More Complex Than You Might Think“, we talked about how adding an “Add to Cart” button transforms a website’s design and its purpose. The moment a site begins processing[…]
