Organic SEO vs. Pay-Per-Click Ads : Why Natural Ranking Matters More than Paid Ranking A simple FAQ for business owners Business owners hear a lot of marketing advice, and much of it sounds entirely reasonable on the surface. “Google Ads work. SEO takes time. You must keep paying to stay visible.” None of those statements[…]
Not Just Another Pretty Homepage Good Website Design is More than Just Looks While researching building a new website, working with digital professionals, or even reading our previous blogs, you’ve most likely heard some version of “Don’t worry as much about how pretty your site looks as you do about how well it works. Functionality[…]
A Year of Growth, Gratitude, and Grounded Optimism As we reflect on 2025, we find ourselves pausing briefly, to review the work we’ve done, the people we’ve partnered with, and the lessons we’ll carry forward into the year ahead. At Wild Iris Marketing, 2025 was defined less by flash and more by substance. We worked[…]
Making a Smooth Migration from Shopify to WooCommerce What to Expect, What to Prepare For, and How to Make It Successful Moving from Shopify to WooCommerce can be a smart step forward when it’s time for your business to grow. Many businesses eventually reach a point where Shopify starts to feel limiting. Maybe you need[…]
What Is EEAT and Why Does It Matter So Much to Google? Both Google and marketers talk a lot about “EEAT,” and for people trying to understand SEO it might feel like one more acronym being thrown at them. But EEAT isn’t just a technical ranking concept. It’s much simpler than that. EEAT essentially asks, “Can[…]
Make a New Year’s Marketing Resolution: Why A Plan is Your Best Marketing Tool For a lot of businesses, marketing is something that happens on the fly. You have a slow month, so you run some ads. Someone suggests posting more on Facebook or other social media, so you make a few posts. The website[…]
What Exactly Is a CTA and Why are Marketers Always Bugging You About Them? How a simple prompt can turn a casual visitor into a real customer When we talk with clients about improving their websites or tightening up their marketing, we often mention CTAs. If you’re not in the marketing world every day, that term[…]
Ramp Up Your Accessibility: Why ADA Compliance on Your Website Is Crucial When people talk about accessibility for businesses, they think about wheelchair ramps, handrails and handicap parking spaces. But accessibility isn’t just a “physical” world issue anymore. A website is as much a part of your business as its storefront. Sometimes it’s even a[…]
Use Your Words: Adding Website Content Boosts SEO Rankings Every so often a new client comes to us confused about why their site isn’t getting the traffic they expected. They’ve just has a complete redesign, their site looks great, and their user experience (UX) seems on point, with logical flow and smooth navigation. And sometimes[…]
The Positive Power of Social Media: How the Northern Lights United the World Last night, something extraordinary happened—not just in the skies, but in our communities. All across the world, people stepped outside, looked up, and gasped in awe as the Northern Lights painted the night sky in vivid waves of pink, green, and violet.[…]
