You Get What You Pay For The Real Cost of a Using a Gig Platform to Build Your Website Instead of a Real Agency You need a new website. If you don’t want to build it yourself, you have two potential ways to get this done. You can hire a professional agency that will work[…]
Your Agency Sent the Bill. But Did They Actually Do the Work? You found a marketing agency! They have a nice website, good reviews, and their confident sales pitch convinced you. You signed a contract, paid an invoice, and handed over your brand and assets. Now content is showing up, your website is live, and[…]
What Would Happen to Your Business If Social Media Disappeared Tomorrow? You’ve spent years building a following. Consistent posts, growing your numbers, and increasing engagement. Your Facebook page has thousands of followers. Your Instagram is active and thriving. You’ve built up a solid X profile. Here’s an uncomfortable question you may not have considered, though.[…]
FINRA Means Your Website Is a Regulated Communication Channel Is It Built Like one? If you work in financial services or insurance, you already know that compliance carries a lot of weight. It affects what you can say, how you say it, where you say it, and sometimes even when you’re allowed to say it.[…]
The Pizza Paradox How Seemingly Simple Products Can Require Super Complex E-Commerce Systems In our last blog, “What Happens After “Add to Cart”? Why E-Commerce Is More Complex Than You Might Think“, we talked about how adding an “Add to Cart” button transforms a website’s design and its purpose. The moment a site begins processing[…]
What Happens After “Add to Cart”? Why E-Commerce Is More Complex Than You Might Think A lot of people use the terms “website” and “e-commerce site” as if they mean the same thing. They don’t. Every e-commerce site is a website, but not every website is an e-commerce site. That difference matters, because an e-commerce[…]
The Gold Standard: How Call-To-Action Colors Guide Action We talk a lot about Call-to-action (CTA) buttons and their microcopy in marketing. Click Here! Buy Now! Get Started! But an often-overlooked part of a CTA that clients, designers, and sometimes even marketing agencies don’t think about is its color. CTA color is not about picking something[…]
Do You Own Your Marketing or Are You Renting It? How Marketing Ownership Protects Your Business Long-Term When clients think about marketing they usually focus on the results. Website traffic, SEO results, and sales are top of mind. But there’s a fundamental backend piece that often gets overlooked: the actual ownership of your marketing assets.[…]
Trust, but Verify: How to Tell If Your Marketing Agency Is Actually Working for You A Relationship Guide In a recent Wild Iris Marketing blog about organic SEO versus pay-per-click ads, we shared our anecdotal knowledge of some marketing agencies using their percentage-based income of paid ad budgets to bolster their bottom line, sometimes at[…]
Organic SEO vs. Pay-Per-Click Ads : Why Natural Ranking Matters More than Paid Ranking A simple FAQ for business owners Business owners hear a lot of marketing advice, and much of it sounds entirely reasonable on the surface. “Google Ads work. SEO takes time. You must keep paying to stay visible.” None of those statements[…]
