Do Paid Ads Pay Off? Here are the Basics of Digital Advertising. You search on Google for a local restaurant, and instead of seeing them first you see a similar restaurant at the top of the page marked with a small “Sponsored” label. This is digital advertising in action. You scroll through your Facebook or[…]
We Know Looks Aren’t Everything. So Why Does Bad Design Cost Customers? A new visitor to a website forms their first impression in somewhere between five and ten seconds. Believe it or not, before they’ve read a single word of all that meticulously written content, they’ve already formed an opinion about your business, and that[…]
Does Your Brand Have a Personality Crisis? Have you ever encountered a business with a personality crisis? Their website looks polished and professional, but their social media looks like a completely different company. The logo on their store’s sign is different than the one on their business card. Their emails feel warm and friendly but[…]
A Fake BBB Complaint That Will Try to Steal Your Life Wild Iris Marketing recently received a scam email pretending to be a Better Business Bureau complaint. We spotted it right away, but we urgently wanted to show what the scam looked like, what it’s up to, and what Windows users should refuse to do[…]
Open for Business 24/7 What is E-Commerce and What Can It Do for Your Company? Should you be selling your products online? Maybe a customer called to ask if they could buy something from your website, or a competitor launched an online store and you’re imagining all the business you’ll lose to them. Maybe you’re[…]
Warning! Sophisticated Facebook Verification Scams Are Targeting Business Owners Right Now Please read this post! We don’t often issue warnings unless they are urgent, so when we do you know it’s warranted. A sophisticated phishing scam is actively targeting Facebook business page owners, nonprofit organizations, and marketing teams, and we’ve already seen clients affected by[…]
Bigger Isn’t Better: Why a Small Agency Might Just be Better for Your SEO While shopping for SEO services, you’ve probably encountered two kinds of marketing agencies. On one hand, the large national agencies with slick websites, impressive client lists they shove in your face, and expensive packages that promise page one results; and on[…]
Your Nephew Can Build Your Website. But Should He? It’s hard to imagine a small business owner who hasn’t encountered it in some form or another: you mention that you need a new website or some help with your social media, and someone in your friend, family or professional circle immediately offers their services. Your[…]
Emotionally Intelligent Marketing Three Brands That Got Mother’s Day Promotions Right Mother’s Day is one of the biggest retail holidays of the year. Americans spent over $34 billion on it in 2025, making it the second largest consumer spending event in the country, behind only winter season holidays like Christmas. The marketing that surrounds it[…]
Does Your Website Need an Oil Change? Many business owners think about their website in the same way that they think about the sign hanging above their store’s front door. It has your business name on it, you hang it up, it looks good, and it sits there doing its job. You don’t think about[…]
