Digital Marketing

Your Business Needs Its Own Domain Name

Your Business Needs Its Own Domain Name yourbusiness@ “gmail.com” or “facebook.com” Just Doesn’t Cut It For small businesses, building trust and credibility is one of the most important ways to become successful. One of the simplest and most overlooked steps you can take is securing your own domain name. Having a custom domain for both[…]

Keeping It Real: Why Real Photos are Better than Stock Photos

Keeping It Real: Why Real Photos are Better than Stock Photos When people go to your website, the first thing they notice is your visuals. Photos and images are the immediate impression a potential customer or client gets of your business. Great photos grab interest, make your brand memorable, and build trust that you’re legitimate.[…]

Why Newsletters Are a Marketing Priority for Small Businesses

You’ve Got Mail: Why Newsletters Are a Marketing Priority for Small Businesses Time and resources are always at a premium for small business owners. Every dollar you spend on marketing and every hour you invest in thinking about it needs to make a measurable impact. That’s why newsletters remain one of the smartest, most reliable[…]

How Smart Digital Marketing Kept Businesses Alive During the Pandemic

How Smart Digital Marketing Kept Businesses Alive During the Pandemic When the pandemic hit in 2020, small business owners across Colorado faced a critical question: “How do we keep our business open when our doors are closed to the public?” While some struggled, others got by, and some even grew and came out stronger. They[…]

Your UX Roadmap, Part 3: Five UX Mistakes to Fix On Your Website

Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 3 – UX Mistakes to Avoid: 5 Common Blunders That Drive Visitors Away The importance of user experience (UX) on your website cannot be understated.[…]

How to Optimize Your Google Business Profile (and Why It Matters)

How to Optimize Your Google Business Profile (and Why It Matters) When was the last time you were looking for the menu at a restaurant up the street? You Google the restaurant, and a little box on the right-hand side of the search results pops up with the business’s name, photos, hours, menu, and reviews.[…]

Stand Out from the Crowd: Define Your Value Proposition

Stand Out from the Crowd: Define Your Value Proposition In an often saturated marketplace, simply being good at what you do is not enough to make your business prosper. Whether selling a product, service, or building a brand, your ability to succeed hinges on one critical factor: your value proposition. What makes you different? Why[…]

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