From the blog
A critical PHP security incident sent websites scrambling for emergency updates. You don’t need to understand PHP to protect your site, but you do need to know who’s responsible for maintaining it. This post covers what to do first, and then explains what PHP is and why it matters to your business.
Two critical vulnerabilities in PHP, the programming language that powers WordPress, Drupal, Magento, and most of the web, were disclosed this week with a severity score of 9.2 out of 10. Security experts described the potential for “wormable malware affecting big chunks of the internet.” Wild Iris has already patched our hosted clients. If your site isn’t on managed hosting, here’s what you need to know.
Authority is the EEAT component that takes the longest to build, because it comes from what others say about you, not what you publish yourself. Here’s what builds it, what doesn’t, and how to start creating the conditions for it.
Hackers aren’t just going after big corporate targets. Last week, our team caught a supply-chain attack pushing malware through a plugin vendor. We’ve also seen a card-testing operation running stolen credit card numbers through a client’s checkout, and an attempt to install card-grabbing malware on an e-commerce site among others. Here’s what each of those attacks looks like, and what both we and you can do to make your site a harder target.
Expertise is the second component of Google’s EEAT framework, and for some businesses it carries more weight than any other. Here’s what it means, how it differs from Experience, and what strong Expertise signals actually look like.
Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses have a natural advantage with it, and how to show it in a way Google can recognize.
If your website is introduced with, “Just keep in mind, it is not up to date.” it may be time to give it the attention it needs… We just did!
You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
When every business runs the same AI tools, the posts start to sound alike and readers scroll right past them. Here is why human-written marketing earns more trust and helps with Google’s EEAT signals, plus a few simple ways to put your own voice and real experience back into what you publish.
Some of the best marketing doesn’t look like marketing at all. Teaching free classes, volunteering, donating to silent auctions and having coffee without counting the RoI all build the kind of trust that turns into referrals, sometimes years later. Here’s why networking works better when you stop treating every conversation like the start of a sales funnel.
You don’t need unlimited resources. You need to make the resources you have work harder.
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