Your Peaches Should Be Canned. Your Content Shouldn’t. Take a look at these two Facebook ads. They have the same opening line, the same story about planning a wedding for a wealthy family from the Hamptons, and the exact same call to action, all posted under two different names pointing to two different companies. The[…]
Stop Selling for a Minute: Why Relationships Are One of Your Best Marketing Tools We spend a lot of time talking about marketing tactics. SEO, social media, Google Ads, email campaigns, websites, networking and advertising all have a place in a good marketing plan. But there is something that can make every one of those[…]
The 3 Things Every Business Needs to Grow Not all businesses fail because they have bad products or services. In fact, most don’t fail for these things at all. They fail because people aren’t finding them, don’t understand what they’re offering, or simply aren’t being driven to convert into customers on their website. These aren’t[…]
EEAT isn’t a 4-Letter Word. Here’s Why Google’s Quality Standards Are Good News for Your Small Business. SEO is not just a bunch of keywords that you try to rank for by using them the most on your website. While Google certainly pays attention to keywords and how they’re used, there is a ranking system[…]
Are Your Local Search Results Haunted? Ghost Listings on Google and How We Get Them Removed When you see businesses outranking you in Google’s local search results, you may think that they have a bigger marketing budget or are working with a great SEO agency. But the truth is that some of those businesses may[…]
Marketing Agencies Double as Fire Departments… Sort Of. Some weeks, we joke that we should apply to the fire academy. Then we remember we’d never, in a million years, make it. We are nowhere near as dedicated and strong as the men and women who serve all of us when we need them most. We[…]
Seasonal Marketing: Get Ahead of the Holidays Before the Holidays Get Ahead of You In the same way that most people start thinking about buying presents for birthdays and holidays and clothing for hot or cold weather just a few weeks before they need them, many businesses think about marketing for holidays and seasons just[…]
How Should I Manage Commenting on Social Media Platforms? You have a valuable topic that you post to your business or nonprofit’s social media accounts. It goes to all the platforms you are active on. You are excited to finally get the message out and then, it happens! You are bombarded with comments. Some supportive.[…]
Do Paid Ads Pay Off? Here are the Basics of Digital Advertising. You search on Google for a local restaurant, and instead of seeing them first you see a similar restaurant at the top of the page marked with a small “Sponsored” label. This is digital advertising in action. You scroll through your Facebook or[…]
We Know Looks Aren’t Everything. So Why Does Bad Design Cost Customers? A new visitor to a website forms their first impression in somewhere between five and ten seconds. Believe it or not, before they’ve read a single word of all that meticulously written content, they’ve already formed an opinion about your business, and that[…]
