Your Website Needs a Seasonal Cleaning: A Simple Guide to WordPress Optimization When visiting friends for dinner, we always know that they give the house a better than usual cleaning. We rarely see how their house looks on a day-to-day basis because of this. But all one has to do is peek in the coat […]
The Wild Iris Marketing Business Website Primer & Checklist Your website is more than a business card or mass mail postcard. It’s your digital storefront, your credibility builder, and often your first impression. Whether you are launching your first business website or have realized your current one needs an overhaul, there are some basic fundamentals […]
SERP Zero: Top of Mind Beats Top of Search Results Win Their Hearts Before the SEO Battle Even Begins Every business wants to be number one on Search Engine Results Pages (SERP). Some of the biggest and most common claims Search Engine Optimization (SEO) and marketing companies make are “We’ll get you on the first […]
You Had Them at ‘Buy Now.’ You Lost Them at Checkout You’ve set up an amazing event. Your marketing partner has run a stellar campaign. Your audience is revved up and excited to attend. The event site is getting tons of visits. But for some reason, tickets aren’t selling! That’s exactly what happened to a […]
Copy, Paste, Regret: Why it’s Important to Verify AI Content We all love how fast AI can give us answers and content. You ask it a question and it gives you a polished response in seconds! But beware, because that speed comes with a hidden cost: a confident sounding answer that may just not be […]
Expectations in Marketing: Slow and Steady Wins the Race We work with businesses all the time who are making their first real effort at digital marketing. An important part of our initial process is a conversation about what to expect from this vital investment of time and money. It’s normal to want immediate and booming […]
Business Scalability: Don’t Get Too Big for Your Riches Every business wants to become more successful. Growth is often viewed as an integral part of this process. But what would happen if your business suddenly had 100 times more customers than usual? Could your website handle the traffic? Would your team be able to fill […]
“Agent. Agent. Agent!” Why Relying on AI Hurts Marketing and Frustrates Your Customers AI is ubiquitous these days: it runs chatbots, it writes blogs, it makes images, and AI website builders promise to build you a “perfect site in just minutes.” While AI can be a great tool for speeding up the work process and […]
Your Business Needs Its Own Domain Name yourbusiness@ “gmail.com” or “facebook.com” Just Doesn’t Cut It For small businesses, building trust and credibility is one of the most important ways to become successful. One of the simplest and most overlooked steps you can take is securing your own domain name. Having a custom domain for both […]
Keeping It Real: Why Real Photos are Better than Stock Photos When people go to your website, the first thing they notice is your visuals. Photos and images are the immediate impression a potential customer or client gets of your business. Great photos grab interest, make your brand memorable, and build trust that you’re legitimate. […]
