Use Your Words: Adding Website Content Boosts SEO Rankings Every so often a new client comes to us confused about why their site isn’t getting the traffic they expected. They’ve just has a complete redesign, their site looks great, and their user experience (UX) seems on point, with logical flow and smooth navigation. And sometimes[…]
The Positive Power of Social Media: How the Northern Lights United the World Last night, something extraordinary happened—not just in the skies, but in our communities. All across the world, people stepped outside, looked up, and gasped in awe as the Northern Lights painted the night sky in vivid waves of pink, green, and violet.[…]
Your Website Needs a Seasonal Cleaning: A Simple Guide to WordPress Optimization When visiting friends for dinner, we always know that they give the house a better than usual cleaning. We rarely see how their house looks on a day-to-day basis because of this. But all one has to do is peek in the coat[…]
The Wild Iris Marketing Business Website Primer & Checklist Your website is more than a business card or mass mail postcard. It’s your digital storefront, your credibility builder, and often your first impression. Whether you are launching your first business website or have realized your current one needs an overhaul, there are some basic fundamentals[…]
SERP Zero: Top of Mind Beats Top of Search Results Win Their Hearts Before the SEO Battle Even Begins Every business wants to be number one on Search Engine Results Pages (SERP). Some of the biggest and most common claims Search Engine Optimization (SEO) and marketing companies make are “We’ll get you on the first[…]
You Had Them at ‘Buy Now.’ You Lost Them at Checkout You’ve set up an amazing event. Your marketing partner has run a stellar campaign. Your audience is revved up and excited to attend. The event site is getting tons of visits. But for some reason, tickets aren’t selling! That’s exactly what happened to a[…]
Copy, Paste, Regret: Why it’s Important to Verify AI Content We all love how fast AI can give us answers and content. You ask it a question and it gives you a polished response in seconds! But beware, because that speed comes with a hidden cost: a confident sounding answer that may just not be[…]
Expectations in Marketing: Slow and Steady Wins the Race We work with businesses all the time who are making their first real effort at digital marketing. An important part of our initial process is a conversation about what to expect from this vital investment of time and money. It’s normal to want immediate and booming[…]
Business Scalability: Don’t Get Too Big for Your Riches Every business wants to become more successful. Growth is often viewed as an integral part of this process. But what would happen if your business suddenly had 100 times more customers than usual? Could your website handle the traffic? Would your team be able to fill[…]
“Agent. Agent. Agent!” Why Relying on AI Hurts Marketing and Frustrates Your Customers AI is ubiquitous these days: it runs chatbots, it writes blogs, it makes images, and AI website builders promise to build you a “perfect site in just minutes.” While AI can be a great tool for speeding up the work process and[…]
