Marketing Strategy

Of the four components in Google’s EEAT framework, Trustworthiness is the one that holds everything else together. Here’s what it means and how to build it.

A critical PHP security incident sent websites scrambling for emergency updates. You don’t need to understand PHP to protect your site, but you do need to know who’s responsible for maintaining it. This post covers what to do first, and then explains what PHP is and why it matters to your business.

Two critical vulnerabilities in PHP, the programming language that powers WordPress, Drupal, Magento, and most of the web, were disclosed this week with a severity score of 9.2 out of 10. Security experts described the potential for “wormable malware affecting big chunks of the internet.” Wild Iris has already patched our hosted clients. If your site isn’t on managed hosting, here’s what you need to know.

Authority is the EEAT component that takes the longest to build, because it comes from what others say about you, not what you publish yourself. Here’s what builds it, what doesn’t, and how to start creating the conditions for it.

Hackers aren’t just going after big corporate targets. Last week, our team caught a supply-chain attack pushing malware through a plugin vendor. We’ve also seen a card-testing operation running stolen credit card numbers through a client’s checkout, and an attempt to install card-grabbing malware on an e-commerce site among others. Here’s what each of those attacks looks like, and what both we and you can do to make your site a harder target.

Expertise is the second component of Google’s EEAT framework, and for some businesses it carries more weight than any other. Here’s what it means, how it differs from Experience, and what strong Expertise signals actually look like.

Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses have a natural advantage with it, and how to show it in a way Google can recognize.

If your website is introduced with, “Just keep in mind, it is not up to date.” it may be time to give it the attention it needs… We just did!