From the blog
Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses have a natural advantage with it, and how to show it in a way Google can recognize.
If your website is introduced with, “Just keep in mind, it is not up to date.” it may be time to give it the attention it needs… We just did!
You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
When every business runs the same AI tools, the posts start to sound alike and readers scroll right past them. Here is why human-written marketing earns more trust and helps with Google’s EEAT signals, plus a few simple ways to put your own voice and real experience back into what you publish.
Some of the best marketing doesn’t look like marketing at all. Teaching free classes, volunteering, donating to silent auctions and having coffee without counting the RoI all build the kind of trust that turns into referrals, sometimes years later. Here’s why networking works better when you stop treating every conversation like the start of a sales funnel.
Most small businesses don’t struggle because of a bad product. They struggle because people can’t find them, don’t understand them or aren’t nudged to act. We break growth down to three pieces (a website that converts, visibility where it counts and consistent messaging) and show how each one supports the others.
Some weeks at a marketing agency feel more like running a fire station. This short post lists one real week of surprise jobs, from recovering a lost non-profit Instagram account to reviving a website knocked out by outdated plugins, and none of it was on the calendar when Monday started.
The Valentine’s post goes up the day before, and the back-to-school sale launches after school has started. Sound familiar? Published mid-summer on purpose, this post explains calendar holidays versus seasonal rhythms like ski or tax season, how to build a seasonal marketing calendar, and why disappearing in your slow season means reintroducing yourself every year.
You’ve seen the “Sponsored” results on Google and the ads from strangers in your Facebook feed. Here are the basics of Google Ads, social media ads, display, retargeting and video ads, when paying for visibility makes sense for a small business, and what paid ads can’t fix on their own.
A member of the Wild Iris team lost his mother just weeks before Mother’s Day, and the holiday marketing didn’t stop. Three emails did feel different. DoorDash, Ancestry and Nespresso each offered a simple opt-out. Here’s what those emails got right and how your business can market around emotional holidays without forgetting who is on your list.
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