Stand Out from the Crowd: Define Your Value Proposition In an often saturated marketplace, simply being good at what you do is not enough to make your business prosper. Whether selling a product, service, or building a brand, your ability to succeed hinges on one critical factor: your value proposition. What makes you different? Why[…]
What Is SEO? A Primer for Normal Humans You’ve probably heard the term “SEO” thrown around by marketing people, in online articles, or during sales pitches. But what exactly is SEO, and why does it matter for your business? SEO stands for “Search Engine Optimization,” and the most basic explanation is that it’s the practice[…]
Coddling Doesn’t Rank On Google When you hire a marketing agency like Wild Iris Marketing, you don’t do so because you’re looking for a yes-man, a cheerleader, or someone to massage your ego. You’re hiring our expertise. Our strategy. Our results. And that often means hearing something you won’t necessarily like. We don’t sugarcoat our[…]
AI Website Generators: You Get What You Pay For! Artificial Intelligence Can Build A Fast and Cheap Website. Can Your Business Afford That? As AI tools continue to make waves in the news and the tech world, many business owners are tempted to take what seems to be the easy route and use AI website[…]
SEO Plugins Are No Substitute for Real Keyword Analysis and Strategy If you’re using a WordPress website, you’ve almost certainly come across popular SEO plugins like RankMath and Yoast. These plugins are considered useful for making your on-page SEO more accessible, providing helpful “completion” checklists, readability scores, and automated schema markup, which allows users to[…]
Warning: Google Review Scam Alert for Small Business Owners At Wild Iris Marketing, we’ve recently seen a troubling new scam targeting small businesses through their Google Reviews—and we want to make sure you’re informed and protected. Here’s how the scam works: A scammer posts one fake, negative Google review about your business. This review might[…]
Marketing Through Economic Uncertainty – Why It Matters More Than Ever When the economy shows signs of slowing or uncertain, many businesses instinctively look for ways to tighten their belts—and marketing budgets are often one of the first things to get cut. But the truth is, during times of economic instability, marketing is not a[…]
If Only You Knew the Power of the Dark Pattern: The Dark Side of Deceptive Design User interface (UI) design is the primary driver of the way we interact with websites and other technology, sometimes in ways we don’t even realize. While design can and should make life easier, it can be created in a[…]
A Step-by-Step Guide to Turning Your Visitors into Life-Long Customers: Conversion Optimization & the Customer Journey The goal of a website is to convert visitors into customers, whether they are purchasing a product, subscribing to communications, or using the site itself as a product. But it isn’t enough to just have a great product. Creating[…]
That’s the Way a Cookie-Cutter Website Crumbles In today’s internet-driven business world, your website is often the first interaction a potential client or customer has with you. For businesses in specialized industries like restaurants, medical offices and real estate agencies, this first impression can make or break your ability to succeed in getting customers. When[…]
