A Step-by-Step Guide to Turning Your Visitors into Life-Long Customers: Conversion Optimization & the Customer Journey The goal of a website is to convert visitors into customers, whether they are purchasing a product, subscribing to communications, or using the site itself as a product. But it isn’t enough to just have a great product. Creating[…]
That’s the Way a Cookie-Cutter Website Crumbles In today’s internet-driven business world, your website is often the first interaction a potential client or customer has with you. For businesses in specialized industries like restaurants, medical offices and real estate agencies, this first impression can make or break your ability to succeed in getting customers. When[…]
The Confidence Man: Protecting Your Business from Marketing Tricks When working toward client acquisition, many marketing agencies make extravagant promises about how they can help your business. And while a large number of companies are honest about their capabilities and limitations, some take advantage of the uninformed enthusiasm of business owners who think marketing has[…]
How to Navigate the FTC’s New Rules on Online Reviews Online reviews have long been a cornerstone of digital marketing success. They boost your credibility, influence buying decisions, and create trust with potential customers. They are an important aspect of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) ranking factors search engines look for in a[…]
Why Hiring a Local Web Developer Who Knows Your Community Beats Using a Website Farm In today’s society, when people Google just about everything, having a website is essential for any business. But it’s not just about having any website—it’s about having the right website. A site that connects with your audience, reflects your brand,[…]
The Importance of Social Media Icons on Your Website Social media icons on your website might seem like a small detail but they can have a significant impact on your website’s credibility. Believe it or not, it’s very common to find websites with social media buttons that either lead nowhere or, worse yet, advertise someone[…]
What Kind of Expert Do You Need to Design Your Website? When it comes to building a website for your business, the choice between hiring a graphic designer who can create visually stunning websites and hiring someone who understands SEO, conversion optimization, lead generation, regulatory and compliance issues and user interface design can significantly impact[…]
Tuesday Tip: Are You Rainbow Washing? Some specific dates and months conjure up specific colors and images in our minds. June is Pride month, frequently associated with a rainbow. July 4, Labor Day and Memorial Day are associated with patriotic red, white and blue. October is Breast Cancer Awareness Month and pink floods the marketplace.[…]
Tuesday Tip: Local Search… Are You Near Me? For this week’s Tuesday Tip, we are focusing on local businesses! Standing out in a crowded online marketplace can be tough, especially if potential customers aren’t sure you serve their area. Here are some simple ways to boost your local SEO and get found by those searching[…]
Tuesday Tip: Delegate for Success – Trusting Others as Your Clients Trust You In today’s competitive digital landscape, small to medium business owners and non-profit managers are often faced with the challenge of juggling multiple roles, from operations to finance to marketing. While wearing many hats is a testament to their entrepreneurial spirit, it can[…]
