You’ve Got Mail: Why Newsletters Are a Marketing Priority for Small Businesses Time and resources are always at a premium for small business owners. Every dollar you spend on marketing and every hour you invest in thinking about it needs to make a measurable impact. That’s why newsletters remain one of the smartest, most reliable[…]
SEO Wars: Return of the Homepage Why your Homepage Still Matters in the Age of Landing Pages and Social Media Why Everyone Thought the Homepage Was Dead For years, bloggers, marketers and techies were ready to declare the homepage dead. It sorta made sense at the time. People didn’t seem to be getting to websites[…]
How Smart Digital Marketing Kept Businesses Alive During the Pandemic When the pandemic hit in 2020, small business owners across Colorado faced a critical question: “How do we keep our business open when our doors are closed to the public?” While some struggled, others got by, and some even grew and came out stronger. They[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 3 – UX Mistakes to Avoid: 5 Common Blunders That Drive Visitors Away The importance of user experience (UX) on your website cannot be understated.[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 2 – How to Improve UX: 5 Smart Strategies for a Frustration-Free Website A good User Experience (UX) on your website is vital to both[…]
Your UX Roadmap: Understand it, Improve it, and Fix What’s Holding You Back A 3-part guide to creating a website your customers love, and that your business thrives on Part 1 – Why UX Matters: How Great User Experience Wins Customers and Builds Trust Your website is often the first point of contact potential customers[…]
How to Optimize Your Google Business Profile (and Why It Matters) When was the last time you were looking for the menu at a restaurant up the street? You Google the restaurant, and a little box on the right-hand side of the search results pops up with the business’s name, photos, hours, menu, and reviews.[…]
Stand Out from the Crowd: Define Your Value Proposition In an often saturated marketplace, simply being good at what you do is not enough to make your business prosper. Whether selling a product, service, or building a brand, your ability to succeed hinges on one critical factor: your value proposition. What makes you different? Why[…]
What Is SEO? A Primer for Normal Humans You’ve probably heard the term “SEO” thrown around by marketing people, in online articles, or during sales pitches. But what exactly is SEO, and why does it matter for your business? SEO stands for “Search Engine Optimization,” and the most basic explanation is that it’s the practice[…]
Coddling Doesn’t Rank On Google When you hire a marketing agency like Wild Iris Marketing, you don’t do so because you’re looking for a yes-man, a cheerleader, or someone to massage your ego. You’re hiring our expertise. Our strategy. Our results. And that often means hearing something you won’t necessarily like. We don’t sugarcoat our[…]
