What Is EEAT and Why Does It Matter So Much to Google? Both Google and marketers talk a lot about “EEAT,” and for people trying to understand SEO it might feel like one more acronym being thrown at them. But EEAT isn’t just a technical ranking concept. It’s much simpler than that. EEAT essentially asks, “Can[…]
Make a New Year’s Marketing Resolution: Why A Plan is Your Best Marketing Tool For a lot of businesses, marketing is something that happens on the fly. You have a slow month, so you run some ads. Someone suggests posting more on Facebook or other social media, so you make a few posts. The website[…]
What Exactly Is a CTA and Why are Marketers Always Bugging You About Them? How a simple prompt can turn a casual visitor into a real customer When we talk with clients about improving their websites or tightening up their marketing, we often mention CTAs. If you’re not in the marketing world every day, that term[…]
Ramp Up Your Accessibility: Why ADA Compliance on Your Website Is Crucial When people talk about accessibility for businesses, they think about wheelchair ramps, handrails and handicap parking spaces. But accessibility isn’t just a “physical” world issue anymore. A website is as much a part of your business as its storefront. Sometimes it’s even a[…]
Use Your Words: Adding Website Content Boosts SEO Rankings Every so often a new client comes to us confused about why their site isn’t getting the traffic they expected. They’ve just has a complete redesign, their site looks great, and their user experience (UX) seems on point, with logical flow and smooth navigation. And sometimes[…]
The Positive Power of Social Media: How the Northern Lights United the World Last night, something extraordinary happened—not just in the skies, but in our communities. All across the world, people stepped outside, looked up, and gasped in awe as the Northern Lights painted the night sky in vivid waves of pink, green, and violet.[…]
Your Website Needs a Seasonal Cleaning: A Simple Guide to WordPress Optimization When visiting friends for dinner, we always know that they give the house a better than usual cleaning. We rarely see how their house looks on a day-to-day basis because of this. But all one has to do is peek in the coat[…]
The Wild Iris Marketing Business Website Primer & Checklist Your website is more than a business card or mass mail postcard. It’s your digital storefront, your credibility builder, and often your first impression. Whether you are launching your first business website or have realized your current one needs an overhaul, there are some basic fundamentals[…]
SERP Zero: Top of Mind Beats Top of Search Results Win Their Hearts Before the SEO Battle Even Begins Every business wants to be number one on Search Engine Results Pages (SERP). Some of the biggest and most common claims Search Engine Optimization (SEO) and marketing companies make are “We’ll get you on the first[…]
You Had Them at ‘Buy Now.’ You Lost Them at Checkout You’ve set up an amazing event. Your marketing partner has run a stellar campaign. Your audience is revved up and excited to attend. The event site is getting tons of visits. But for some reason, tickets aren’t selling! That’s exactly what happened to a[…]
