Most happy customers never leave a review, simply because it doesn’t occur to them. So ask at the right moment, and make it easy with a direct link or a QR code. Just don’t offer a discount, freebie or anything else in return. Google prohibits it, now asks reviewers about incentives, and can suspend your listing.
“I found your details on Google,” a promise of page one rankings and a string of emojis in the subject line. Using a real SEO pitch a client forwarded us, we walk through the red flags of a scam marketing email and what legitimate outreach from a real agency looks like.
Lots of website visitors but few sales? Your site and SEO may still describe the business you were two years ago. This post shows how services drift away from what your website says, why the wrong traffic costs you, and a simple test: look at your homepage as if you’d never heard of your business.
A hotel bar served coffee in the morning and cocktails after 2PM, and turned away every guest who wanted one with the other, even though both sat on the same counter. That’s a common business gap. Here’s how listening to client requests led Wild Iris to add content writing, and how a local realtor built a downsizing service.
A gig-platform freelancer can hand you a website in a week, but will it do the job? We compare that with a professional build: the discovery questions up front, design around what visitors need, room to grow, revisions, testing and care after launch. Here’s what the cheaper route usually skips.
Your agency sent the invoice and the content is showing up. But who actually built your website, and who (or what) is writing your social posts? Here are four plain questions to ask about outsourced web work, AI-written content and recycled material, so you know you’re getting the work you paid for.
Years of posts and thousands of followers, and none of that audience belongs to you. When Facebook changed its algorithm, businesses lost their organic reach almost overnight and had to pay to talk to their own followers. Here’s why your email list is the audience you actually own, and how to use social media to steer people onto it.
If you sell financial services or insurance, your website, blog, emails and social posts may all count as regulated communication under FINRA Rule 2210 or state insurance rules. Here’s how that changes the way a site should be built, from pre-approval and disclosures to archiving, and what a marketing agency should ask you first.
Pizza looks like the simplest thing to sell online. When we built an online ordering system for a local pizza restaurant, every crust, topping, coupon and delivery promise became a rule the website had to enforce. Here’s what that project shows about the work hiding behind any e-commerce site that feels easy to customers.
Adding a Buy Now button turns your website into a working shop. A service site explains who you are and how to reach you. An online store also has to handle taxes, shipping, payments, receipts and inventory, instantly and without mistakes. Here’s what changes in design, hosting, security and marketing once you start selling online.
Amazon taught shoppers that a gold button means “keep going.” This post looks at why familiar button colors get clicked, how gold, green, blue, orange, red, black and white tend to read on a website, and why contrast with the rest of your palette (and accessibility) counts for more than the color itself.
Who owns your domain, your Google Analytics and Ads accounts, your email list, even your phone number? If the answer isn’t you, changing agencies can leave you starting over. This post shows how businesses give up ownership without realizing it and what a healthy chain of ownership looks like.
You don’t need unlimited resources. You need to make the resources you have work harder.
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