Outgrowing Shopify? Moving to WooCommerce gives you more control, and it means rebuilding your store in a new system. Here’s what to plan for: products and images, URL redirects to protect your search rankings, customer passwords that won’t transfer, past orders, replacing Shopify’s built-in services and a staged launch that keeps downtime low.
EEAT boils down to one question: can people trust your business online? This plain-language explainer covers what Experience, Expertise, Authoritativeness and Trustworthiness mean, why Google cares, and what they look like on a real website, from real names and contact information to proof you’ve done the work you claim.
Run ads when it’s slow, post more when someone suggests it, change a few colors on the website. Reactive marketing is common, and it’s a big reason results feel inconsistent. Written heading into 2026, this post walks through a year-end review, setting realistic goals and getting your website, social media, blogs and newsletters working toward the same plan.
CTA is short for call to action, the button or line that tells a visitor what to do next. Without one, your website is a flyer with no phone number. Here’s what makes a CTA work (clear wording, easy to spot, matched to where the reader is) and how good ones help both sales and SEO.
Your website is a storefront too, and courts have said it has to be usable by people with disabilities. This post covers what ADA compliance means under the WCAG standard, the legal risk, the overlap with SEO, the most common accessibility problems and practical first steps like alt text, color contrast and keyboard navigation.
Our 2025 Thanksgiving note. We thank the businesses and non-profits who trust us with their stories, the Evergreen, Conifer and 285 corridor communities that show up for each other at mixers, fundraisers and volunteer events, and the designers, writers, editors and developers on the Wild Iris team who do the work behind the scenes.
A beautiful minimalist redesign can still leave Google guessing what you do. Search engines read words, not layouts, and visitors want answers too. This post explains why clear, useful text improves rankings, where to add it (home, service and about pages, your blog, FAQs) and how quickly a few extra paragraphs can start to help.
Written the day after the Northern Lights lit up skies around the world, this short note looks at how social media posts got neighbors and families outside to watch together. It’s a reminder of what social media can do at its best, and a nudge for businesses and non-profits to share real stories.
Every website collects clutter over time: oversized images, old plugins, database leftovers and code that slows it down. Using everyday household comparisons like the junk drawer and the overstuffed closet, this guide explains caching, database cleanup, CDNs, plugin choices and image compression for WordPress and WooCommerce sites, plus why weekly update checks and backups are worth the chore.
Your website is often the first impression a customer gets, and a few basics decide whether they call you or a competitor. This primer walks through what every business site should cover: who you are, where you serve, who you help, how to reach you and why you’re credible, with a printable checklist at the end.
When someone searches “best plumber near me,” you’re up against national chains and big ad budgets. SERP Zero is Wild Iris’s name for winning that customer before the search ever happens, through social posts, community sponsorships, newsletters and networking, so people look up your name instead of your category.
A premium food and beverage event with tickets over $400 had a strong ad campaign and thousands of clicks, but tickets weren’t selling. The culprit was the venue’s ticketing platform, with forced accounts, pre-checked insurance and donations, and verification emails that landed in spam. Here’s what went wrong and how to test your own checkout before you spend on ads.
You don’t need unlimited resources. You need to make the resources you have work harder.
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