Written the day after the Northern Lights lit up skies around the world, this short note looks at how social media posts got neighbors and families outside to watch together. It’s a reminder of what social media can do at its best, and a nudge for businesses and non-profits to share real stories.
Every website collects clutter over time: oversized images, old plugins, database leftovers and code that slows it down. Using everyday household comparisons like the junk drawer and the overstuffed closet, this guide explains caching, database cleanup, CDNs, plugin choices and image compression for WordPress and WooCommerce sites, plus why weekly update checks and backups are worth the chore.
Your website is often the first impression a customer gets, and a few basics decide whether they call you or a competitor. This primer walks through what every business site should cover: who you are, where you serve, who you help, how to reach you and why you’re credible, with a printable checklist at the end.
When someone searches “best plumber near me,” you’re up against national chains and big ad budgets. SERP Zero is Wild Iris’s name for winning that customer before the search ever happens, through social posts, community sponsorships, newsletters and networking, so people look up your name instead of your category.
A premium food and beverage event with tickets over $400 had a strong ad campaign and thousands of clicks, but tickets weren’t selling. The culprit was the venue’s ticketing platform, with forced accounts, pre-checked insurance and donations, and verification emails that landed in spam. Here’s what went wrong and how to test your own checkout before you spend on ads.
An AI tool said a TV season had already premiered three days before it aired, and Google’s AI found three R’s in “cookie dough.” Funny, until it isn’t. Air Canada was held responsible for its chatbot’s wrong refund advice. Here’s why AI gets things wrong and a few simple habits for checking its work before you publish.
Page one of Google in a few days and a flood of new customers? That’s not how marketing works, and expecting it leads straight to “marketing doesn’t work.” This post sets realistic expectations for SEO, traffic, engagement and paid ads, and explains why ten well-matched visitors beat a hundred who bounce.
What would happen if your business suddenly had 100 times more customers? A local restaurant handled an online-ordering rush with a simple pickup-time limit, while a mobile notary’s state-capped fees mean more customers don’t always mean more profit. Here’s what Wild Iris checks before a campaign, and why your marketing should grow at the pace your business can handle.
Remember yelling “agent” into an automated phone line? Leaning too hard on AI for your marketing frustrates customers the same way. This post covers why unedited AI content reads as generic, how Google treats unhelpful content, and how Wild Iris uses AI for brainstorming while a person edits and fact-checks everything that goes out.
Which looks more trustworthy, a free Gmail address or an email at your own business domain? A domain of your own makes your business look established, helps your emails stay out of spam folders once SPF, DKIM and DMARC are set up, and gives you an address you own instead of one a platform controls.
Stock photos are quick and cheap, but visitors may have already seen that smiling team on a competitor’s site. Real photos of your people, products and workspace build trust and help your SEO. Start with your homepage, About page and service pages, and see how professional job-site photos changed one generator company’s website.
Social media reach can vanish with one algorithm change, but your email list belongs to you. Here’s why newsletters stay one of the most cost-effective tools for small businesses and non-profits, what the return on email tends to look like, how to measure results, and practical tips for sending one people look forward to reading.
You don’t need unlimited resources. You need to make the resources you have work harder.
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