The Confidence Man: Protecting Your Business from Marketing Tricks When working toward client acquisition, many marketing agencies make extravagant promises about how they can help your business. And while a large number of companies are honest about their capabilities and limitations, some take advantage of the uninformed enthusiasm of business owners who think marketing has[…]
How to Navigate the FTC’s New Rules on Online Reviews Online reviews have long been a cornerstone of digital marketing success. They boost your credibility, influence buying decisions, and create trust with potential customers. They are an important aspect of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) ranking factors search engines look for in a[…]
Why Hiring a Local Web Developer Who Knows Your Community Beats Using a Website Farm In today’s society, when people Google just about everything, having a website is essential for any business. But it’s not just about having any website—it’s about having the right website. A site that connects with your audience, reflects your brand,[…]
Digital Marketing Calendars – Save Time and Money By Planning Your Marketing As a small business owner, you probably schedule time with your accountant, block out time for medical appointments, schedule time for payroll and more. But do you realize that scheduling as little as 2-3 hours a month can significantly impact the success of[…]
Tuesday Tip: What is Your Brand Story? Wild Iris are one of the most resourceful flowers. They tend to grow in places others will not and are often seen in the gravel shoulder of roads in our mountain community. They take the scarce water, nutrients and other resources they have access to and grow and[…]
Tuesday Tip: Are You Rainbow Washing? Some specific dates and months conjure up specific colors and images in our minds. June is Pride month, frequently associated with a rainbow. July 4, Labor Day and Memorial Day are associated with patriotic red, white and blue. October is Breast Cancer Awareness Month and pink floods the marketplace.[…]
Tuesday Tip: Timing is Everything (Especially for Email Newsletters) This Tuesday, we’re diving into the world of email marketing! Did you know that according to recent statistics, for most industries, Tuesdays and Wednesdays see the highest ROI for email newsletters, while Mondays and Sundays tend to lag behind? There’s some logic behind this. Mondays are[…]
Tuesday Tip: Local Search… Are You Near Me? For this week’s Tuesday Tip, we are focusing on local businesses! Standing out in a crowded online marketplace can be tough, especially if potential customers aren’t sure you serve their area. Here are some simple ways to boost your local SEO and get found by those searching[…]
Tuesday Tip: Delegate for Success – Trusting Others as Your Clients Trust You In today’s competitive digital landscape, small to medium business owners and non-profit managers are often faced with the challenge of juggling multiple roles, from operations to finance to marketing. While wearing many hats is a testament to their entrepreneurial spirit, it can[…]
Social Media for Business & Non Profit Class Notes We were invited to lead a dynamic class for the Conifer Area Chamber of Commerce about how small businesses and non-profits can use social media to help grow their business. Although these notes do not cover all the content we discussed, we thught others might find[…]
