Stop Selling for a Minute: Why Relationships Are One of Your Best Marketing Tools We spend a lot of time talking about marketing tactics. SEO, social media, Google Ads, email campaigns, websites, networking and advertising all have a place in a good marketing plan. But there is something that can make every one of those[…]
The Dangers of Using Unmoderated Platforms Like NextDoor During Election Season In the age of digital connectivity, platforms like NextDoor have gained popularity as neighborhood-based social networks. They promise to foster community engagement by allowing neighbors to share local news, recommend services, and discuss common concerns. However, these platforms come with significant drawbacks, particularly during[…]
Tuesday Tip: What is Your Brand Story? Wild Iris are one of the most resourceful flowers. They tend to grow in places others will not and are often seen in the gravel shoulder of roads in our mountain community. They take the scarce water, nutrients and other resources they have access to and grow and[…]
Updated for February 2024! This issue is impacting more people now that even stricter email protocols are in place. Bulk mail tools such as Email Octopus, Constant Contact and Mail Chimp are now requiring you make changes to your CNAME record and DMARC record to be able to send messages out. Please note, while this[…]
We are hearing questions from our clients about the rumors, speculation and concerns about Facebook and Instagram starting to charge for usage. We wanted to take a few minutes to explain what it might mean for you and why it is happening. The short answer is No, you will not have to pay for Facebook[…]
We are one week into February, so it is time for our annual #ShareTheLove campaign. This is when we encourage you to support businesses you appreciate with a review on their Google My Business, Yelp, Facebook, or other online platforms. Did you know online reviews are more important right now than ever before? Google and[…]
February is here. That means lots of chocolates, flowers and other Valentine’s Day goodies for your loved ones. We are excited to begin our annual #ShareTheLove campaign and encourage you to support businesses you appreciate with a review on their Google My Business, Yelp, Facebook, or other online platforms. But why are online reviews more[…]
If nothing else, 2020 has shown the world just how important it is to care for each other. It showed us the necessity of being concerned for each other’s welfare. And most importantly, it taught us just how fragile our local businesses can be, and just how much they contribute to our well being. I[…]
“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,[…]
When you are traveling from one place to another, there are multiple ways you can try to navigate to your final destination. You can drive randomly hoping that at some point you’ll end up in the right place but that’s usually not the best strategy. You may encounter traffic, run into special events that have[…]
