
Ramp Up Your Accessibility: Why ADA Compliance on Your Website Is Crucial
Your website is a storefront too, and courts have said it has to be usable by people with disabilities. This
Wheat Ridge and Arvada are full of longtime as well as brand new businesses. There are family shops in Olde Town Arvada and long-running service companies along the Wheat Ridge corridors. They’re built on repeat customers and word of mouth, and many of them have loyal followings. We know this community through the West Metro Chamber of Commerce, where we are members.
Some of them depend on their marketing tools that they have been using for many years. We recently spoke to one business owner who told us his website had not been updated since 2020 and the photos all have people wearing COVID masks!
An older website frequently still “works.” It loads, the phone number is on it, and customers who already know you can find what they need. The problem occurs when a potential client is trying to learn about your business. If they are comparing you to a competitor on their cell phone, they may not be able to navigate your website. They Google your specialty and you do not appear in the results because your website is not up to modern search engine specifications because search engines favor sites that are fast, mobile-friendly and current. And worst of all is when your contact information and location are out of date or incorrect.
A website refresh keeps what your regulars love about you and fixes what is quietly turning new customers away.
Website Design & Maintenance. A new design or a redesign that shows you off successfully, respects your history, loads fast on phones and is built with accessibility in mind from the start.
Reputation & Review Management. Your loyal customers are your best marketing. We make it easy for them to leave positive reviews on Google.
Email & Newsletters. A simple, regular newsletter to the customers who already love and know about you. Frequently, well designed and implemented email newsletters can be the highest return on investment.
Audits. Not sure what is working and what isn’t with your current marketing? Start with a checkup.
More reviews on our Testimonials page and on Google.
Call us at 720-526-3636 or send a note through our contact form. We’ll meet you in Olde Town Arvada, in Wheat Ridge, or at your shop. The first consultation is free.

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Nearby: Golden · Lakewood · Denver · All locations
Wild Iris Marketing
Evergreen, Colorado
720-526-3636