We are the Solution for Marketing for Authors
As an author, your focus belongs on your work: research, writing, and the stories you have to tell. Managing social media algorithms, optimizing your Amazon listing, building an effective and attractive website, and coordinating the digital aspect of your book launch can take up a lot of time and pull you away from your craft. That is where Wild Iris Marketing comes in.
Wild Iris Marketing helps authors move beyond simply publishing a book and toward actually building an audience. Whether you are releasing your first title, promoting your newest release, or renewing interest in an existing series in anticipation of its next installment, we can help create a coordinated marketing strategy designed to increase visibility, engagement, reviews, and sales.
From social media promotions to author and book websites, and advertising campaigns to SEO, we help authors establish a professional digital presence that supports long-term growth and discoverability.
Author Marketing with True Expertise
We'll Make Your Writing Seen
Marketing Support for Authors and Books
Writing a book is only the beginning. Today’s authors need to submit the book to sales platforms (often in multiple formats including audiobook, eBook, hardback and paperback. These are all complex processes that have to be done exactly right or they will not work.
It is critical that the new books have sufficient reviews so readers know what to expect and if they will like your book. There are platforms where you can submit your book to increase the number of reviews you have before the book is even available but you need to know the tricks to getting GOOD reviews.
And in addition to all that, authors need an online presence that helps readers find them, connect with them, and continue following their work long after the first release.
Your Marketing Needs to Be as Unique as Your Book
Wild Iris Marketing works with authors to create customized marketing strategies that include elements such as
- eBook Submission to Platforms.
- Audiobook submission to platforms.
- Social media management and promotion.
- Author website design and SEO.
- Book launch campaigns.
- Amazon optimization.
- Goodreads promotion.
- BookBub advertising.
- Email newsletter setup and management.
- Blog writing and content strategy.
- Reader engagement campaigns.
- Event and signing promotion.
- Online advertising campaigns.
- Media and community outreach.
We understand that every author and every book is different. A local memoir, a fantasy series, a nonfiction business book, and a children’s title all require different audiences, messaging, and marketing strategies.
Social Media Promotion for Authors
Social media can be one of the most effective tools for connecting directly with readers. We help authors build engaging and authentic social media presences that go beyond simply posting “buy my book.” And, everything we do is driven by analytics and data. We want to know what is working and why, not just throw dollars at campaigns and hope they work.
Our team can help manage and promote content across platforms including:
- and Many More!
We create strategies designed to differentiate you and your book. Every author is different so all content will be unique to you but in the past, content has included:
- Behind-the-scenes writing content.
- Character or topic spotlights.
- Reader engagement posts.
- Review sharing.
- Event announcements.
- Book launch countdowns.
- Excerpts and teasers.
- Audience-building campaigns.
We also help identify appropriate online groups and communities where authors can authentically participate and promote their work without appearing spammy or overly promotional.
Author Websites Built for Discovery
An author website should do more than simply list your books. It should help establish credibility, improve search engine visibility, capture email subscribers, and provide readers with a central place to connect with you.
Wild Iris Marketing designs and optimizes websites for authors that may include:
- Book pages and purchase links
- Blog integration
- SEO optimization
- Media kits
- Event calendars
- Contact forms
- Reader email signup forms
- Speaking or appearance information
- Online stores
- Press and review sections
We also focus heavily on SEO (Search Engine Optimization) so your website has a better chance of appearing when readers search for topics related to your book, genre, or expertise.
Amazon, Goodreads, BookBub and More Marketing
Many authors struggle because they publish a book on Amazon and expect readers to magically find it. Visibility requires strategy.
We help authors improve their discoverability through other platforms. Variety can make a huge impact! We have submitted books and ads to a wide variety of platforms.
- Amazon
- Goodreads
- BookBub
- Libby
- Overdrive
- and Many More!
Services may include:
- Amazon listing optimization
- Keyword research
- Category selection
- Enhanced book descriptions
- Review strategies
- Goodreads profile setup and management
- BookBub ad campaign management
- Audience targeting
- Promotional graphics and copywriting
Our goal is to help your book reach readers who are genuinely interested in your subject matter or genre.
Book Launches and Events
Launching a book successfully often requires far more than a single social media announcement. We help authors coordinate launches designed around their books!
- Press releases
- Launch parties
- Book signings
- Local media outreach
- Paid advertising
- Social media countdown campaigns
- Newsletter campaigns
- Community partnerships
- Event promotion
We can also help coordinate promotional efforts with bookstores, community organizations, chambers of commerce, nonprofits, and local venues when appropriate.
A Personalized Approach for Authors
At Wild Iris Marketing, we are avid readers! We actually read every book a client writes so that we really understand and appreciate the story, message and ideas. We know that books are deeply personal projects. Many authors have invested years of research, writing, editing, and emotional energy into their work.
We take the time to understand:
- Your goals
- Your audience
- Your message
- Your genre
- Your expertise
- Your budget
- Your long-term vision as an author
Some authors want aggressive sales growth. Others want to build credibility, attract speaking engagements, grow a nonprofit mission, or simply ensure their story reaches the right audience.
We help develop realistic, customized strategies designed around your unique goals.
Let’s Help Readers Find Your Book
A great book deserves to be discovered.
Whether you are preparing for your first launch, promoting an established title, or building your long-term author platform, Wild Iris Marketing can help you create a professional and effective marketing presence that connects your work with readers.
Contact Wild Iris Marketing today to discuss author websites, social media marketing, SEO, book promotion strategies, and customized campaigns designed to help your book stand out in a crowded marketplace.