
What Is EEAT and Why Does It Matter So Much to Google?
EEAT boils down to one question: can people trust your business online? This plain-language explainer covers what Experience, Expertise, Authoritativeness
Genesee sits right on I-70, where the foothills meet the metro area. You pass the bison herd on the way down to Denver and coming back up you are treated to one of the best views in the world as you pass under the bridge. That makes it an easy halfway point for a meeting between Evergreen, Golden and the city.
A lot of Genesee’s businesses aren’t on a main street at all. They’re consultants, advisors, therapists, designers and other professionals who work from a home office or commute into Denver and serve clients all over the metro. For them, their website is frequently the first impression for a potential client.
When someone gets your name from a friend or colleague, the first thing they do is look you up. In the first few seconds on your site they decide three things. Do you seem credible? Do you do what they need? How do they reach you? If any of those answers is hard to find, they move on to the next name.
For professional services, Google also looks for signs of real experience and expertise, the kind of trust the search industry calls “E-E-A-T.” Clear bios, real credentials, useful articles and honest reviews all count.
Website Design & Maintenance. A professional site that says what you do, who you do it for and how to book a call.
SEO & Analytics. Showing up when people search for your specialty, which is how new clients look for you.
Content Writing. Articles and bios that show what you know, written in your voice.
Email & Newsletters. A regular note that keeps you in mind with past clients and referral partners.
More reviews on our Testimonials page and on Google.
Call us at 720-526-3636 or send a note through our contact form. Genesee is a quick trip for us, and it’s easy to meet on your way into or out of town. The first consultation is free.

EEAT boils down to one question: can people trust your business online? This plain-language explainer covers what Experience, Expertise, Authoritativeness

Your website is often the first impression a customer gets, and a few basics decide whether they call you or
Nearby: Evergreen · Golden · Morrison · Denver · All locations
Wild Iris Marketing
Evergreen, Colorado
720-526-3636