Digital Marketing in Lakewood, Colorado

We worked with an accounting client who rewrote her website around the words she was sure people searched for. Her search traffic dropped. When we ran a keyword analysis, people were actually finding her with phrases like “business bookkeeping,” “business tax preparation” and “reputable accountant in Lakewood.” The words she’d cut were the ones that had been bringing in her clients. After we put them back, she told us that within three weeks, revenue from new clients had passed the cost of the work.

The big national companies spend a lot to be first for the obvious phrases. A local business usually gains attention by being the best answer for the specific ones, like a service, a neighborhood, or a question your customers ask.