What Exactly Is a CTA and Why Are Marketers Always Bugging You About Them?
December 9, 2025
CTA is short for call to action, the button or line that tells a visitor what to do next. Without one, your website is a flyer with no phone number. Here’s what makes a CTA work (clear wording, easy to spot, matched to where the reader is) and how good ones help both sales and SEO.
