Emotionally Intelligent Marketing: Three Brands That Got Mother’s Day Promotions Right
May 12, 2026
A member of the Wild Iris team lost his mother just weeks before Mother’s Day, and the holiday marketing didn’t stop. Three emails did feel different. DoorDash, Ancestry and Nespresso each offered a simple opt-out. Here’s what those emails got right and how your business can market around emotional holidays without forgetting who is on your list.
