EEAT isn’t a 4-Letter Word. Here’s Why Google’s Quality Standards Are Good News for Your Small Business.
July 28, 2026
Google doesn’t hand out an EEAT score, but it uses Experience, Expertise, Authoritativeness and Trustworthiness to decide which sites deserve to rank. Here’s what each letter means for a small business, using a bathroom remodeler as the example, and why photos of your actual work and honest reviews do more for you than piling on keywords.
