EEAT, One Letter at a Time: Expertise
Expertise is the second component of Google’s EEAT framework, and for some businesses it carries more weight than any other.
Website Design & Maintenance
The internet has connected the world in ways that no one would have imagined 25 years ago. However, increased communication leads to a greater demand for instant gratification and immediate responses to questions and needs. If someone is looking for a new house cleaner, tax accountant, fitness center or even a new charity to donate to, a strong online presence will ensure you are found first.
Whether you already have a website that just needs some tuning up and fresh content, or you need an entirely new site built from scratch, we can help you out with eCommerce, blogging, journalism, evangelism and brand marketing. Website design and maintenance are one of our specialties!
Wild Iris Marketing is experienced with all major Content Management Systems including WordPress, Wix, Squarespace, Shopify and others. We can arrange graphic design, build custom tools, and write content for regularly targeted blog entries that will guide visitors to the information they need and keep them coming back.
It is important for us to get to know you and your goals for your website. After targeted discussions around your needs and expectations, we present you with different design options. Because your website is a direct reflection of you and your organization, it is critical that it creates an image you like which is representative of your brand.
We can write new content and blog posts, ensure your page meets Search Engine Optimization (SEO) requirements, set up custom features and tools for advanced functionality, make your design look clean and professional and track visitors’ activities and goal completions for your targeted campaigns.
Just as every business is different, your website should be, too. That is why working with a professional to customize your online identity is so important. Call us. We would love to talk to you about your goals and how we might be able to help you realize them!
A trail guide built like a business website
In 2026 we rebuilt maxwellfalls.com from scratch with our Friends of Maxwell Falls partners, AlphaPixel and Evergroove Studio. We planned it the way we plan a website for a business: we looked at what other trail sites offer, then asked what a visitor really needs to know before heading up the road.
The site now covers three routes, a trail map with downloadable GPS tracks, directions and parking for both trailheads, conditions, rules and safety. Wild Iris designed the site and hosts it, and anyone on the team can update the conditions note in a few minutes, without calling a developer.
Maxwell Falls is one of the websites with maps and data we build.
From the blog
Articles about websites
Rebuilding the Maxwell Falls Trail Guide
Maxwell Falls has a new website. We rebuilt the trail guide with AlphaPixel and Evergroove Studio the same way we
EEAT, One Letter at a Time: Experience
Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses
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