Reports, dashboards and monthly calls can make an agency look busy without moving your business forward. This check-up helps you revisit why you hired them, spot pricing tied to your ad spend, and ask whether your website is actually getting better. If your leads vanish the moment the ads pause, you’re paying for dependency.
Some businesses pay for Google Ads for years and never build organic search visibility, so leads dry up the moment the ads pause. This plain FAQ explains the difference between organic SEO and pay-per-click, why some agencies push ad spend, and how to tell if your marketing leans too hard on paid clicks.
You’ve probably heard that function counts more than looks on a website. That’s only half true. This post explains why a site that works but looks dated loses trust, why a beautiful site that’s hard to use frustrates people, and how design and usability work together to turn a good first impression into action.
Our first post of 2026 looks back at 2025. It thanks the clients who trusted us with their brands and stories, mentions the workshops we taught on using AI without risking your reputation, and recognizes the team doing the detailed work behind the scenes. It ends with a hint that a few surprises are coming in 2026.
Outgrowing Shopify? Moving to WooCommerce gives you more control, and it means rebuilding your store in a new system. Here’s what to plan for: products and images, URL redirects to protect your search rankings, customer passwords that won’t transfer, past orders, replacing Shopify’s built-in services and a staged launch that keeps downtime low.
EEAT boils down to one question: can people trust your business online? This plain-language explainer covers what Experience, Expertise, Authoritativeness and Trustworthiness mean, why Google cares, and what they look like on a real website, from real names and contact information to proof you’ve done the work you claim.
Run ads when it’s slow, post more when someone suggests it, change a few colors on the website. Reactive marketing is common, and it’s a big reason results feel inconsistent. Written heading into 2026, this post walks through a year-end review, setting realistic goals and getting your website, social media, blogs and newsletters working toward the same plan.
CTA is short for call to action, the button or line that tells a visitor what to do next. Without one, your website is a flyer with no phone number. Here’s what makes a CTA work (clear wording, easy to spot, matched to where the reader is) and how good ones help both sales and SEO.
Your website is a storefront too, and courts have said it has to be usable by people with disabilities. This post covers what ADA compliance means under the WCAG standard, the legal risk, the overlap with SEO, the most common accessibility problems and practical first steps like alt text, color contrast and keyboard navigation.
Our 2025 Thanksgiving note. We thank the businesses and non-profits who trust us with their stories, the Evergreen, Conifer and 285 corridor communities that show up for each other at mixers, fundraisers and volunteer events, and the designers, writers, editors and developers on the Wild Iris team who do the work behind the scenes.
A beautiful minimalist redesign can still leave Google guessing what you do. Search engines read words, not layouts, and visitors want answers too. This post explains why clear, useful text improves rankings, where to add it (home, service and about pages, your blog, FAQs) and how quickly a few extra paragraphs can start to help.
Written the day after the Northern Lights lit up skies around the world, this short note looks at how social media posts got neighbors and families outside to watch together. It’s a reminder of what social media can do at its best, and a nudge for businesses and non-profits to share real stories.
You don’t need unlimited resources. You need to make the resources you have work harder.
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