A scam email dressed up as a Better Business Bureau complaint landed in our inbox, so we followed it step by step. It leads to a fake “verify you’re human” screen that asks Windows users to press Windows + R and then Ctrl + V. Here’s how the trick installs malware and what to do instead.
Maybe a customer asked if they could buy from your website, or a competitor just opened an online store. Here’s what e-commerce actually involves, from gift cards and deposits to full product catalogs, the upkeep it takes, and how to decide whether selling online makes sense before you commit to a platform like WooCommerce or Shopify.
A phishing scam posing as Meta is hitting Facebook business page owners and non-profits, and some of our clients have already been caught. The messages promise verification or demand action within 24 hours, then send you to fake pages on Google Sites. Here are the red flags, how to check a request safely and what to do if you clicked.
Big national SEO agencies have slick websites and long client lists, but your account may be one of a hundred. We make the case for a smaller local agency: people who know your business, SEO tied to your site and content, plain reporting, and you keeping ownership of your domain and accounts.
Your nephew built a nice site for his band, and your buddy knows WordPress. They mean well, but a website that works as a marketing tool takes different skills than design or tech know-how. This post explains the difference between design and marketing, and the hidden costs of handing your brand to the wrong helper.
A member of the Wild Iris team lost his mother just weeks before Mother’s Day, and the holiday marketing didn’t stop. Three emails did feel different. DoorDash, Ancestry and Nespresso each offered a simple opt-out. Here’s what those emails got right and how your business can market around emotional holidays without forgetting who is on your list.
Think of your website as a car, not the sign over your door. Skip the oil changes and the repair bill grows. Using Patchstack’s 2025 plugin vulnerability numbers, we explain how neglected sites get hacked, what routine upkeep covers and why a $75 oil change beats a $4,000 engine rebuild.
You expect your accountant to tell you when the numbers don’t add up. Your marketing agency should too. Here’s why a good one will push back on a brand color that hurts readability, an SEO plan that casts too wide a net or a timeline that isn’t realistic, and why that honesty is what you hired them for.
Most happy customers never leave a review, simply because it doesn’t occur to them. So ask at the right moment, and make it easy with a direct link or a QR code. Just don’t offer a discount, freebie or anything else in return. Google prohibits it, now asks reviewers about incentives, and can suspend your listing.
“I found your details on Google,” a promise of page one rankings and a string of emojis in the subject line. Using a real SEO pitch a client forwarded us, we walk through the red flags of a scam marketing email and what legitimate outreach from a real agency looks like.
Lots of website visitors but few sales? Your site and SEO may still describe the business you were two years ago. This post shows how services drift away from what your website says, why the wrong traffic costs you, and a simple test: look at your homepage as if you’d never heard of your business.
A hotel bar served coffee in the morning and cocktails after 2PM, and turned away every guest who wanted one with the other, even though both sat on the same counter. That’s a common business gap. Here’s how listening to client requests led Wild Iris to add content writing, and how a local realtor built a downsizing service.
You don’t need unlimited resources. You need to make the resources you have work harder.
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