More Than Words on a Page A letter from Wild Iris Marketing founder, Mindy Hanson. The cover photo above is taken in a learning library in Kibera, Nairobi, Kenya during a 2025 Rotary service trip. Every year on September 8, International Literacy Day reminds us of something many of us take for granted, the ability[…]
A Practical Guide to AI for Small Business Marketing Artificial intelligence is one of the most discussed topics in the business world. There’s a good reason for this: it’s genuinely useful. But it’s also easy to misuse, and it’s hugely misunderstood by a lot of the people who would benefit more from it were they[…]
Your Peaches Should Be Canned. Your Content Shouldn’t. Take a look at these two Facebook ads. They have the same opening line, the same story about planning a wedding for a wealthy family from the Hamptons, and the exact same call to action, all posted under two different names pointing to two different companies. The[…]
Copy, Paste, Regret: Why it’s Important to Verify AI Content We all love how fast AI can give us answers and content. You ask it a question and it gives you a polished response in seconds! But beware, because that speed comes with a hidden cost: a confident sounding answer that may just not be[…]
“Agent. Agent. Agent!” Why Relying on AI Hurts Marketing and Frustrates Your Customers AI is ubiquitous these days: it runs chatbots, it writes blogs, it makes images, and AI website builders promise to build you a “perfect site in just minutes.” While AI can be a great tool for speeding up the work process and[…]
You’ve Got Mail: Why Newsletters Are a Marketing Priority for Small Businesses Time and resources are always at a premium for small business owners. Every dollar you spend on marketing and every hour you invest in thinking about it needs to make a measurable impact. That’s why newsletters remain one of the smartest, most reliable[…]
Tuesday Tip: Timing is Everything (Especially for Email Newsletters) This Tuesday, we’re diving into the world of email marketing! Did you know that according to recent statistics, for most industries, Tuesdays and Wednesdays see the highest ROI for email newsletters, while Mondays and Sundays tend to lag behind? There’s some logic behind this. Mondays are[…]
Updated for February 2024! This issue is impacting more people now that even stricter email protocols are in place. Bulk mail tools such as Email Octopus, Constant Contact and Mail Chimp are now requiring you make changes to your CNAME record and DMARC record to be able to send messages out. Please note, while this[…]
Why is it important to use the right images on your website, social media platforms, and other marketing materials? Thoughtfully chosen and carefully placed, they have the potential to enhance the appearance, increase the usability, and improve the overall experience of your website. Most importantly, the correct images can tell the story of your brand[…]
Why does this matter to businesses? You might be asking why a marketing company is writing a long-form blog post about AI and intellectual property rights. Quite simply, AI tools are exploding across today’s world, with pundits alternatingly announcing the AI-driven salvation or destruction of all we hold dear. Writers, performers, artists and other creators[…]
