From the blog
ChatGPT, Google Bard and Meta’s LLaMA made big headlines in 2023, but these tools are only as smart as the questions you ask. Part One of our AI series calls them very clever parrots, lists practical business uses like outlines, product descriptions and brainstorming, and shares ten ChatGPT name ideas for a goat-grazing business.
Legitimate email landing in spam? In early 2021, larger email providers began enforcing newer authentication protocols, and businesses without them started getting flagged. Using a mailbox comparison, this post explains spoofing and phishing and how SPF, DKIM and DMARC prove your mail really comes from you. Wild Iris offers the one-time setup at a flat rate, starting at $200.
This August 2018 Tuesday Tip asks how your newsletter could reach a wider audience, save you money on postage and printing, and be greener at the same time. The answer is in a short video on Facebook that the post links to.
You can’t toss a message into the “Social Media Sea” and expect it to wash up with the right people. This 2018 post uses the message-in-a-bottle image to explain why you should try different kinds of posts, such as memes, videos, articles and testimonials, and keep watching which ones actually get a response.
Stale websites draw fewer visitors, and idle social media pages can make people wonder if you’re still in business. This 2017 post explains why a regularly updated online presence works better, using a cleaning company’s weekly tips and an expired $99 special still listed online as examples.
You don’t need unlimited resources. You need to make the resources you have work harder.
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