Imagine you are at home, preparing a delicious meal and it is cold and snowing outside. You may not think about how the foundation, walls, doors, windows and roof are not only keeping the elements out but also allowing you to be productive and accomplish something indoors. If even one element in the house is[…]
At this time of year, people are talking about their resolutions for the New Year. Eating healthy, exercising, making time for others and saving money are all common themes. But what resolutions do you have for your business and how are you going to take them from a resolution to reality? We can not tell[…]
Many of our clients are small businesses whom we have helped them put together promotional campaigns to reach potential and current clients as we enter the holiday season. Many of our campaigns kicked off with announcements about today, Small Business Saturday. As I sit here contemplating what Small Business Saturday means to my clients, I[…]
Ten years ago I attended a fundraising event for my son’s school. I enjoyed the evening and greatly appreciated all of the work the volunteers were putting in that night. However, when the final tally was announced, I was shocked and saddened to know that all of that work had yielded such low revenue. I[…]
Take a look at your marketing. Really look at it. View it from the perspective of a potential client, a new client, and a long time client. Are you sending the right message? Are you consistent and current? Can you find new or different ways of reaching out to people to engage them? As you[…]
Gwen asked: I’m curious on the best way to have my business Facebook posts seen without paying for their advertising? Facebook relies on algorithms to determine who sees your posts. It is not as simple as you might hope and expect. One would think if you post a message or image, it would show up[…]
Shakespeare said in the play King Lear, “Perfect is the enemy of good.” We have learned that lesson the last few weeks as we updated our own webpage. We have spent weeks adjusting, editing and fidgeting with our site as we worked on client sites. We have wanted the site to be “perfect” so that[…]
One of the challenges in business is figuring out how to make your particular message stand out from all the other messages. Think about it this way, when you receive yet another generic Christmas card with the only a signature (hand written or worse, pre-printed), do you really remember it a week, a month, or year[…]
Social media can work in ways you may never have imagined. Last weekend I was in Las Vegas for a brainstorming and business meeting with industry colleagues. As we were strolling through one of the malls we saw a Commander in Chief podium just inside a shop window. Of course, there was a line of people[…]
Written by AlphaPixel Reach founder, Mindy Hanson. It has been a long and strange road to get where I am today but there is nowhere else I would rather be! I know the switchbacked and at time bumpy path that I have traveled has taught me all I need to know to be excellent at[…]
