Marketing Strategy

If every shampoo on the shelf looked identical, how would you choose one? That’s how customers feel when your value proposition is unclear. This post covers the usual pitfalls (generic claims, jargon, stale messaging) and how to define what problem you solve and why customers should pick you over the competition.

When the economy slows, marketing is often the first budget to get cut. This 2025 post makes the case for staying visible instead, with low-cost ideas like supporting local non-profits or teaching a class through your library or chamber, and a reminder to show your experience, expertise, authority and trustworthiness.

Setting aside just 2 to 3 hours a month for marketing can save you time and money. This guide walks through SMART goals, content themes, choosing channels and posting frequency, tools as simple as Google Calendar or pen and paper, batching your content and checking analytics, with a three-month commitment to get you started.

When your car makes a strange noise, you take it to a mechanic instead of guessing. This 2024 Tuesday Tip makes the same case for marketing. Small business owners and non-profit managers already wear many hats, and handing marketing to a professional you trust frees up time for the work your own clients count on you for.

Between meetings in a Denver coffee shop, a spare laptop charger helped a stranger finish a job interview, and the chat afterward turned into a possible new client. Worst case, a stranger got help landing a job. This short story asks what you can do today to help someone, and how that goodwill can come back to your business.

A good landscaper doesn’t sell you two trees and a water feature off a menu. They look at your yard first. Wild Iris works the same way, and this post lays out the process we follow with each client: assess where you stand, build a strategy around your goals and budget, plan, implement, analyze and reassess every month.

QR codes are everywhere, from restaurant tables to a $16 million Super Bowl ad, but they aren’t always the right tool. This 2022 guide covers where a QR code helps (tickets, sign-ups, reviews, booking) and where it frustrates people, plus the company that printed 100,000 books before noticing the code didn’t go to its website.

Before you start anything new this year, make sure what you already have is working. This January 2022 post lays out a five-step check you can do yourself for free: test your website forms, confirm Google Analytics and Search Console are collecting data, claim your Google Business Profile, and update your listings and social pages.

After an ADA compliance presentation, someone asked the speaker to step out and show off her floral Dr. Martens. The shoes weren’t the message, but they helped people remember it. This 2021 post asks what makes your business memorable and offers simple ideas, from handwritten notes and birthday cards to a signature color and a frequent buyer card.

Starting with iOS 14, Apple made it much harder for apps, websites and emails to track what you do. Written in 2021 by Chris Hanson, this post explains what changed, why it’s good news for your privacy, and why it also makes advertising costlier for the local businesses and non-profits that rely on targeted ads.