Marketing Strategy

Reports, dashboards and monthly calls can make an agency look busy without moving your business forward. This check-up helps you revisit why you hired them, spot pricing tied to your ad spend, and ask whether your website is actually getting better. If your leads vanish the moment the ads pause, you’re paying for dependency.

Some businesses pay for Google Ads for years and never build organic search visibility, so leads dry up the moment the ads pause. This plain FAQ explains the difference between organic SEO and pay-per-click, why some agencies push ad spend, and how to tell if your marketing leans too hard on paid clicks.

Run ads when it’s slow, post more when someone suggests it, change a few colors on the website. Reactive marketing is common, and it’s a big reason results feel inconsistent. Written heading into 2026, this post walks through a year-end review, setting realistic goals and getting your website, social media, blogs and newsletters working toward the same plan.

When someone searches “best plumber near me,” you’re up against national chains and big ad budgets. SERP Zero is Wild Iris’s name for winning that customer before the search ever happens, through social posts, community sponsorships, newsletters and networking, so people look up your name instead of your category.

Page one of Google in a few days and a flood of new customers? That’s not how marketing works, and expecting it leads straight to “marketing doesn’t work.” This post sets realistic expectations for SEO, traffic, engagement and paid ads, and explains why ten well-matched visitors beat a hundred who bounce.

When Colorado businesses had to close their doors in 2020, the ones that kept going leaned on the basics: updated Google Business Profiles, email and accurate websites. This look back covers what worked, including Denver’s Tessa Delicatessen, whose daily orders nearly doubled after it added simple website ordering, and why the same habits still help today.

If every shampoo on the shelf looked identical, how would you choose one? That’s how customers feel when your value proposition is unclear. This post covers the usual pitfalls (generic claims, jargon, stale messaging) and how to define what problem you solve and why customers should pick you over the competition.

When the economy slows, marketing is often the first budget to get cut. This 2025 post makes the case for staying visible instead, with low-cost ideas like supporting local non-profits or teaching a class through your library or chamber, and a reminder to show your experience, expertise, authority and trustworthiness.

Setting aside just 2 to 3 hours a month for marketing can save you time and money. This guide walks through SMART goals, content themes, choosing channels and posting frequency, tools as simple as Google Calendar or pen and paper, batching your content and checking analytics, with a three-month commitment to get you started.

When your car makes a strange noise, you take it to a mechanic instead of guessing. This 2024 Tuesday Tip makes the same case for marketing. Small business owners and non-profit managers already wear many hats, and handing marketing to a professional you trust frees up time for the work your own clients count on you for.