Do You Own Your Marketing or Are You Renting It? How Marketing Ownership Protects Your Business Long-Term When clients think about marketing they usually focus on the results. Website traffic, SEO results, and sales are top of mind. But there’s a fundamental backend piece that often gets overlooked: the actual ownership of your marketing assets.[…]
Trust, but Verify: How to Tell If Your Marketing Agency Is Actually Working for You A Relationship Guide In a recent Wild Iris Marketing blog about organic SEO versus pay-per-click ads, we shared our anecdotal knowledge of some marketing agencies using their percentage-based income of paid ad budgets to bolster their bottom line, sometimes at[…]
Organic SEO vs. Pay-Per-Click Ads : Why Natural Ranking Matters More than Paid Ranking A simple FAQ for business owners Business owners hear a lot of marketing advice, and much of it sounds entirely reasonable on the surface. “Google Ads work. SEO takes time. You must keep paying to stay visible.” None of those statements[…]
Make a New Year’s Marketing Resolution: Why A Plan is Your Best Marketing Tool For a lot of businesses, marketing is something that happens on the fly. You have a slow month, so you run some ads. Someone suggests posting more on Facebook or other social media, so you make a few posts. The website[…]
SERP Zero: Top of Mind Beats Top of Search Results Win Their Hearts Before the SEO Battle Even Begins Every business wants to be number one on Search Engine Results Pages (SERP). Some of the biggest and most common claims Search Engine Optimization (SEO) and marketing companies make are “We’ll get you on the first[…]
Expectations in Marketing: Slow and Steady Wins the Race We work with businesses all the time who are making their first real effort at digital marketing. An important part of our initial process is a conversation about what to expect from this vital investment of time and money. It’s normal to want immediate and booming[…]
How Smart Digital Marketing Kept Businesses Alive During the Pandemic When the pandemic hit in 2020, small business owners across Colorado faced a critical question: “How do we keep our business open when our doors are closed to the public?” While some struggled, others got by, and some even grew and came out stronger. They[…]
Stand Out from the Crowd: Define Your Value Proposition In an often saturated marketplace, simply being good at what you do is not enough to make your business prosper. Whether selling a product, service, or building a brand, your ability to succeed hinges on one critical factor: your value proposition. What makes you different? Why[…]
Marketing Through Economic Uncertainty – Why It Matters More Than Ever When the economy shows signs of slowing or uncertain, many businesses instinctively look for ways to tighten their belts—and marketing budgets are often one of the first things to get cut. But the truth is, during times of economic instability, marketing is not a[…]
Digital Marketing Calendars – Save Time and Money By Planning Your Marketing As a small business owner, you probably schedule time with your accountant, block out time for medical appointments, schedule time for payroll and more. But do you realize that scheduling as little as 2-3 hours a month can significantly impact the success of[…]
