Marketing Strategy

Toss one stone into a pond and the ripples fade before anyone on the far shore notices. This 2020 post uses that image to explain drip campaigns: why no one can promise a message will go viral, and why timing each new message and watching how the last one landed gives your marketing more reach.

In fall 2020, COVID pushed restaurants, retailers and medical offices to do business online, fast. This post makes the case for making it easy for customers to find and buy from you, with two client stories: a retailer whose online sales ran nearly 300% over the year before after a rebuild, and a restaurant set up for online ordering.

Originally written for a chamber of commerce newsletter in 2020, this checklist covers seven free things you can do yourself. Update your chamber listing, post a Hot Deal, send an email newsletter, claim your Google listing (then called Google My Business), fix your social media details, schedule a few posts and request an SEO and website health report.

Written on the first day of fall in 2020, this post compares a seasonal refresh of your storefront with your online presence. It suggests reviewing your Google listing, newsletter and social media each season, checking that hours and specials are current, and changing up posts that have settled into a predictable pattern.

Would you drive somewhere new without a map, or just take the route you used three years ago? This short 2020 post compares digital marketing to GPS navigation. A plan built on current information gets you to your goals with fewer detours, and Wild Iris aims to be that map for your marketing.

Written in March 2020 as COVID news flooded every channel, this short note reminds businesses to keep customers informed. If your hours, delivery options or services change, your website, Google Business Profile and social media need to say so, so the updates you need people to see don’t get lost in the noise.

A barista can’t guess your order if you just say “I need coffee,” and a marketing firm can’t price your plan from a chalkboard either. This post compares two real client packages, a small local coffee shop and a large medical office, and explains why Wild Iris builds each plan around your needs instead of posting a price list.

A talk on planned growth at a January 2020 Conifer Chamber of Commerce meeting prompted this look at setting business goals for the year. The post explains why Wild Iris builds a custom plan for each client instead of selling pre-set packages, and shares a restaurant manager’s thanks for the social media help that freed her up.

Picture a Colorado forest in fall. The rocks are your brand identity, the pine trees are the name and logo that never change, and the aspen are the seasonal posts and stories that bring people back. This 2019 post uses that mountain scene to show why your marketing needs all three to hold people’s interest.

A one-line tip from April 2019. Think twice before you fall for a big agency’s sales pitch. A smaller firm will take the time to get to know you and your business, and it will create custom content for you instead of handing you the same thing it gives everyone else.