Are Your Local Search Results Haunted? Ghost Listings on Google and How We Get Them Removed When you see businesses outranking you in Google’s local search results, you may think that they have a bigger marketing budget or are working with a great SEO agency. But the truth is that some of those businesses may[…]
A Fake BBB Complaint That Will Try to Steal Your Life Wild Iris Marketing recently received a scam email pretending to be a Better Business Bureau complaint. We spotted it right away, but we urgently wanted to show what the scam looked like, what it’s up to, and what Windows users should refuse to do[…]
Warning! Sophisticated Facebook Verification Scams Are Targeting Business Owners Right Now Please read this post! We don’t often issue warnings unless they are urgent, so when we do you know it’s warranted. A sophisticated phishing scam is actively targeting Facebook business page owners, nonprofit organizations, and marketing teams, and we’ve already seen clients affected by[…]
Want a Google Review? How to Get One (and One Big No-No) You know that Google reviews matter for your business, but do you have a strategy for getting them consistently? And even more importantly, do you know that Google has rules you need to follow while trying to collect them? One of the means[…]
If It Looks Like a Scam, It Is! How to Spot a Fake Marketing Email Pretty much every person with a public business email knows the frustration. You open your inbox and there’s another one. An email from someone who “found your website on Google” and is very concerned about your rankings. They have an[…]
Warning: Google Review Scam Alert for Small Business Owners At Wild Iris Marketing, we’ve recently seen a troubling new scam targeting small businesses through their Google Reviews—and we want to make sure you’re informed and protected. Here’s how the scam works: A scammer posts one fake, negative Google review about your business. This review might[…]
The Confidence Man: Protecting Your Business from Marketing Tricks When working toward client acquisition, many marketing agencies make extravagant promises about how they can help your business. And while a large number of companies are honest about their capabilities and limitations, some take advantage of the uninformed enthusiasm of business owners who think marketing has[…]
How to Navigate the FTC’s New Rules on Online Reviews Online reviews have long been a cornerstone of digital marketing success. They boost your credibility, influence buying decisions, and create trust with potential customers. They are an important aspect of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) ranking factors search engines look for in a[…]
It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion[…]
In the days of June Cleaver and Carol Brady, people in small towns would chat in the grocery store or across the fence between their yards. You might learn that a neighbor was ill and determine what type of casserole to deliver. You might learn that your child was seen (gasp) holding hands as they[…]
