Social Media

A content calendar keeps you from posting three sales pitches in a row and then going silent for two weeks. This 2017 post gives three reasons to use one (organization, posting when your followers are online, and team coordination) and what each entry should include. A simple Google Doc or spreadsheet works fine.

You might think your customers aren’t online, but they’re a friend or two away from people who are. This 2017 post follows one teapot from a shop’s website through Facebook, Snapchat and a grandmother’s 90th birthday to her whole bridge group, showing how your website and social media reach people who never log on themselves.

This June 2017 Tuesday Tip walks through adding the blue call-to-action button to your Facebook business page, three quick steps that give current and potential clients a way to contact you right away. The steps reflect Facebook’s page layout in 2017.

This April 2017 post explained a Facebook algorithm change of the time, when business posts first reached only 11 to 18 percent of followers. It offers the simple tips that applied then, like liking your own posts, asking questions people can answer and mixing up your content. Treat it as a snapshot of how Facebook worked then.

A 2016 look at why Facebook and Twitter mattered for business at the time, with usage figures from that year: about 1.75 billion Facebook users and 317 million on Twitter. It explains that customers were turning to social media for reviews and recommendations, and that getting posts seen takes more than asking for likes.