Social Media

In 2021 Facebook started showing a Distribution Score on business page posts, a number tied to how widely your content appears in feeds. This post explains what goes into it and how to raise it by posting when your followers are active, making more of what they respond to and skipping engagement bait that can hide your posts.

A big follower count looks nice, but it does little for you if those followers never like, share or buy. This 2021 guest post asks four questions about your social media audience: do they interact with your posts, are they local, are they loyal, and are they worth spending ad money on?

You’ve probably been told to get a social media audit, but what does one actually cover? This 2021 post walks through three pieces: a SWOT analysis of your strengths, weaknesses, opportunities and threats, a competitor analysis, and a close look at your target audience. Each one shapes what you post and where.

Starting a business feels like a high-wire act, and social media is one more rope to cross. This 2018 post argues that online marketing costs less than print and radio and is easy to hand off, and shares one client’s Facebook campaign that spent under $20 a day, reached over 28,000 users and drove about 1,300 website visits.

Written in April 2018, when Facebook was under fire over how it released user data, this post answers a question many owners were asking: should my business leave Facebook? Our answer then was no. With over two billion monthly users at the time and no rival close in size, we recommended staying the course.

A college history professor once told guest blogger S. Brett Johnson that sloppy grammar makes readers assume you don’t know what you’re talking about. That lesson applies to your business’s social media too. This 2018 post covers the usual culprits: your and you’re, their, there and they’re, apostrophes in plurals, commas and textisms like gr8.

Facebook changed its news feed in early 2018 to favor posts from people over posts from businesses. This post offers tips from that time for reaching your followers anyway: share content people want to respond to, watch what they react to, ask friends and clients to comment and share, and keep at it.

A Facebook follower asked how to get her business posts seen without paying for ads. This 2017 post offers five tips: post regularly, tag people in photos, don’t make every post a sales pitch, build your following patiently, and consider a small, tightly targeted ad (like $3 a day for three days).

At a Las Vegas shop, a presidential podium in the window had people lining up to take photos, post them online and then shop inside. This short 2017 post explains why that worked as a social media campaign and invites you to think about a photo opportunity your own business could offer.

A scowling cat ended up on The Late Show and in a feature film, and a 1990s smiley face got a movie of its own. This 2017 post uses Grumpy Cat and The Emoji Movie to make a simple point. If your blog or tip gets even a sliver of that attention, your business benefits.