Social media reach can vanish with one algorithm change, but your email list belongs to you. Here’s why newsletters stay one of the most cost-effective tools for small businesses and non-profits, what the return on email tends to look like, how to measure results, and practical tips for sending one people look forward to reading.
For years marketers called the homepage dead. Then The Verge rebuilt its homepage and saw a 47% jump in visits from loyal users. This post explains why people who find you through search or social media still check your homepage before they reach out, and what it has to answer at a glance.
When Colorado businesses had to close their doors in 2020, the ones that kept going leaned on the basics: updated Google Business Profiles, email and accurate websites. This look back covers what worked, including Denver’s Tessa Delicatessen, whose daily orders nearly doubled after it added simple website ordering, and why the same habits still help today.
Small UX mistakes can send visitors away before they ever call. The last part of our three-part UX series covers five common ones: skipping accessibility, burying people in choices, giving no feedback after a click, long clunky forms, and jargon your customers don’t use. Each comes with simple fixes you can apply to your own site.
Part 2 of the UX Roadmap series gets practical with five areas to work on: a clear path through your pages, a mobile site without pinching and zooming, content people can scan, fast load times and easy ways to take action. One example is a simple button color change that got clients better results.
Visitors decide within seconds whether your business looks credible, and a pretty website that’s hard to use costs you customers. Part 1 of our three-part UX series covers first impressions, clear calls to action and repeat customers, plus how mobile design, page speed, bounce rate and time on site feed into your Google rankings.
That box on the right of Google’s results with your hours, photos and reviews is your Google Business Profile, and it’s free. Here’s how to claim and verify it (yes, by postcard), keep it current, avoid mistakes that hurt your ranking, and find the direct review link people ask us about all the time.
If every shampoo on the shelf looked identical, how would you choose one? That’s how customers feel when your value proposition is unclear. This post covers the usual pitfalls (generic claims, jargon, stale messaging) and how to define what problem you solve and why customers should pick you over the competition.
SEO gets tossed around in sales pitches, but what does it mean for your business? This plain-English primer covers on-page, off-page and technical SEO with a Denver roof-repair example, explains why ranking works like a teeter-totter, and shows why organic traffic keeps paying off after an ad budget runs out.
You didn’t hire a marketing agency to agree with everything you say. This post explains why Wild Iris pushes back when the data says so, like trading a high-traffic keyword for a focused long-tail phrase or dropping a homepage video that slows the site, and why candor serves your business better than flattery.
AI website generators promise a site in minutes, and like fast food, they fill a need without doing much for your business. This 2025 post covers where they fall short, from industry needs like a medical site’s booking and HIPAA requirements to SEO and room to grow, and what a professional build gives you instead.
Green checkmarks in Yoast or RankMath don’t mean your SEO is done. Those plugins help with on-page upkeep like title tags, meta descriptions and alt text, but they can’t tell you which keywords to target or how strong your competitors are. Here’s what real keyword analysis looks at, from search intent to difficulty versus volume.
You don’t need unlimited resources. You need to make the resources you have work harder.
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