That box on the right of Google’s results with your hours, photos and reviews is your Google Business Profile, and it’s free. Here’s how to claim and verify it (yes, by postcard), keep it current, avoid mistakes that hurt your ranking, and find the direct review link people ask us about all the time.
If every shampoo on the shelf looked identical, how would you choose one? That’s how customers feel when your value proposition is unclear. This post covers the usual pitfalls (generic claims, jargon, stale messaging) and how to define what problem you solve and why customers should pick you over the competition.
SEO gets tossed around in sales pitches, but what does it mean for your business? This plain-English primer covers on-page, off-page and technical SEO with a Denver roof-repair example, explains why ranking works like a teeter-totter, and shows why organic traffic keeps paying off after an ad budget runs out.
You didn’t hire a marketing agency to agree with everything you say. This post explains why Wild Iris pushes back when the data says so, like trading a high-traffic keyword for a focused long-tail phrase or dropping a homepage video that slows the site, and why candor serves your business better than flattery.
AI website generators promise a site in minutes, and like fast food, they fill a need without doing much for your business. This 2025 post covers where they fall short, from industry needs like a medical site’s booking and HIPAA requirements to SEO and room to grow, and what a professional build gives you instead.
Green checkmarks in Yoast or RankMath don’t mean your SEO is done. Those plugins help with on-page upkeep like title tags, meta descriptions and alt text, but they can’t tell you which keywords to target or how strong your competitors are. Here’s what real keyword analysis looks at, from search intent to difficulty versus volume.
One fake negative Google review appears, then an email threatens many more unless you pay for a “review monitoring service.” That’s extortion. This 2025 alert explains how the scam works, why you shouldn’t reply to the review or the email, why you should never pay, and how fake reviews can get removed.
When the economy slows, marketing is often the first budget to get cut. This 2025 post makes the case for staying visible instead, with low-cost ideas like supporting local non-profits or teaching a class through your library or chamber, and a reminder to show your experience, expertise, authority and trustworthiness.
Free trials you can’t cancel, surprise fees at checkout, pre-checked boxes and buttons that say “No thanks, I hate saving money.” These are dark patterns, and laws like California’s CPRA and the EU’s GDPR now restrict them. Here’s how to spot them when you shop online and how your business can keep them off its own website.
A good-looking website still has to get visitors to act. This guide covers setting clear goals for your site, the awareness, consideration and decision stages a customer moves through, common sources of friction like slow pages and long forms, personalization, and using analytics and feedback to see where people drop off.
Wild Iris designed the official logo for Evergreen’s 150th anniversary, working alongside the Evergreen Chamber of Commerce. Here’s how the design came together around Evergreen Lake, the surrounding mountain peaks and the town’s namesake evergreen trees, with colors drawn from the forests, the lake and the mountains of a town whose history goes back to 1875.
Big agencies often build websites from the same template, whether the client is a medical office, a ranchland realtor or a pool equipment store. Here’s what that one-size-fits-all approach costs industry-specific businesses in SEO, usability, compliance and brand identity, and what to ask an agency so your website is built around your customers.
You don’t need unlimited resources. You need to make the resources you have work harder.
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