If a marketer guarantees sales or promises page one of Google overnight, be wary. This post covers the warning signs of a marketing con, why your domain and social media accounts should always stay in your name, and the questions to ask (plus a small first project to try) before you sign a bigger contract.
This December 2024 post covers the FTC’s then-new rules on online reviews, which ban buying fake reviews, hiding negative feedback and undisclosed incentives, with penalties up to $51,744 per violation. It explains what that means on Google, Facebook and your own website testimonials, and how to clean up old reviews and ask for honest ones.
Keyword research often means scrolling through thousands of spreadsheet rows. Wild Iris built a free tool that plots your SEMrush or Ahrefs keywords by search volume and difficulty, so you can filter out the junk, spot targets you can actually win and export a clean list or PDF. Your data never leaves your browser.
A website farm in another state or country doesn’t know your town’s landmarks, events or the words your customers search for. This 2024 post compares that approach with hiring a local web developer: real photos instead of recycled stock images, local SEO, face-to-face support, and a site that can grow with your business.
Business owners call us in a panic after losing access to their social media accounts, and recovery isn’t guaranteed. This checklist covers free steps to prevent that, from keeping ownership of your business accounts and turning on two-factor authentication to having two admins and never sharing a verification code.
Setting aside just 2 to 3 hours a month for marketing can save you time and money. This guide walks through SMART goals, content themes, choosing channels and posting frequency, tools as simple as Google Calendar or pen and paper, batching your content and checking analytics, with a three-month commitment to get you started.
Written during the 2024 election season, this post explains why Wild Iris advised clients to step back from NextDoor at the time. With little moderation, false claims and political arguments can take over a business’s posts and stay visible. It suggests moderated alternatives such as Facebook Groups, Reddit forums and local community websites.
The social icons on your website might send visitors to your website builder’s Facebook page, or to a platform that shut down years ago. This short post explains why those icons should link to your own active, up-to-date profiles, and what a neglected feed tells potential customers about your business.
Should a graphic designer build your website, or someone who also knows SEO, conversions, lead generation, ADA compliance and interface design? A good-looking site that nobody finds or uses won’t bring in business. Here’s what each of those skills adds and why a website that works for you needs all of them alongside good design.
Mindy Hanson, founder of Wild Iris Marketing, was president of the Rotary Club of Evergreen when she wrote this 2024 post. She explains what Rotary is (and isn’t), why she joined, and the local and international projects the club supports, from the Evergreen welcome sign to clean water abroad, and invites readers to visit a meeting.
The wild iris grows in roadside gravel with scarce water, and that’s the story behind Wild Iris Marketing’s name. This 2024 Tuesday Tip uses it as an example of a brand story, and explains how a memorable story helps people remember your name and keeps your marketing consistent from one platform to the next.
Rainbows in June, pink in October, red, white and blue on the Fourth of July. This 2024 Tuesday Tip explains color washing, when a brand borrows a cause’s colors without actually supporting it, with examples from Pride Month and Breast Cancer Awareness Month, and why your business should back any cause it promotes.
You don’t need unlimited resources. You need to make the resources you have work harder.
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