Website analytics have come a long way since the hit counter at the bottom of a 1990s web page. This 2019 post explains what analytics can tell you, like where visitors come from and which pages hold their attention, and how that helps you decide which keywords and ads are worth your money.
Drop a pebble in a still pond and the ripples fade as they spread. This short 2018 post uses that picture to explain marketing reach. The people closest to you see your message first, and reaching further takes either a bigger rock (more budget) or a smarter way of throwing it.
This 2018 post by Clay Robeson looks back on managing a team spread across seven offices in five countries, and how remote work went from strange to a real perk, including a month working from a villa above the Tyrrhenian Sea. His verdict: it suits self-starters, not people who like being micromanaged.
This August 2018 Tuesday Tip asks how your newsletter could reach a wider audience, save you money on postage and printing, and be greener at the same time. The answer is in a short video on Facebook that the post links to.
In 1628 the Swedish warship Vasa sank just shy of a kilometer and a half into its first voyage, reportedly after its design kept changing mid-build. This 2018 post uses the Vasa to explain scope creep, and why new ideas belong on a list for the next round instead of in the project already underway.
Starting a business feels like a high-wire act, and social media is one more rope to cross. This 2018 post argues that online marketing costs less than print and radio and is easy to hand off, and shares one client’s Facebook campaign that spent under $20 a day, reached over 28,000 users and drove about 1,300 website visits.
You can’t toss a message into the “Social Media Sea” and expect it to wash up with the right people. This 2018 post uses the message-in-a-bottle image to explain why you should try different kinds of posts, such as memes, videos, articles and testimonials, and keep watching which ones actually get a response.
This post is a short Facebook video from the May 2018 Tuesday Two Minute Tip series. Its message fits in four words: find what inspires you. The post itself holds only the link to the video, so the full tip lives in the video.
A $5 coffee special will convert faster on social media than a million-dollar home listing, and there are good reasons why. This 2018 post by Clay Robeson explains why social media results vary by business, and why customers who found you there might never mention it, even when it played a real part in their decision.
Wild Iris has always enjoyed working with non-profits. In April 2018, as the company neared its two-year anniversary, we announced a plan to pay it forward by choosing one non-profit each quarter for 90 days of free social media help, starting June 1. This post is that original announcement and call for nominations.
Written in April 2018, when Facebook was under fire over how it released user data, this post answers a question many owners were asking: should my business leave Facebook? Our answer then was no. With over two billion monthly users at the time and no rival close in size, we recommended staying the course.
A college history professor once told guest blogger S. Brett Johnson that sloppy grammar makes readers assume you don’t know what you’re talking about. That lesson applies to your business’s social media too. This 2018 post covers the usual culprits: your and you’re, their, there and they’re, apostrophes in plurals, commas and textisms like gr8.
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