Picture a Colorado forest in fall. The rocks are your brand identity, the pine trees are the name and logo that never change, and the aspen are the seasonal posts and stories that bring people back. This 2019 post uses that mountain scene to show why your marketing needs all three to hold people’s interest.
Wild Iris presented “What is Facebook for Business?” at the Evergreen Chamber of Commerce’s September 2019 breakfast meeting. This short post shared the slideshow from that talk on using Facebook professionally and with a plan, along with a thank-you to the chamber and an offer of a free consultation.
A one-line tip from April 2019. Think twice before you fall for a big agency’s sales pitch. A smaller firm will take the time to get to know you and your business, and it will create custom content for you instead of handing you the same thing it gives everyone else.
A short spring Tuesday Tip from March 2019: let your digital marketing blossom this season, and look around you for fresh ideas to try. This post is a one-line seasonal nudge to refresh your marketing, not a full article.
People rush to post a review when they’re unhappy but rarely when they’re simply satisfied. This February 2019 post launched the second annual Share the Love campaign, challenging small business owners to spend the month writing reviews for other businesses they enjoy working with, in the hope that others return the favor.
Offering discounts for reviews, or paying a service to post them, breaks the rules at Google, Facebook and Yelp and can make even your honest reviews look suspicious. This 2019 post explains why reviews have to happen organically and shares simple ways to remind happy clients, from a note on the receipt to a link on your website.
Website analytics have come a long way since the hit counter at the bottom of a 1990s web page. This 2019 post explains what analytics can tell you, like where visitors come from and which pages hold their attention, and how that helps you decide which keywords and ads are worth your money.
Drop a pebble in a still pond and the ripples fade as they spread. This short 2018 post uses that picture to explain marketing reach. The people closest to you see your message first, and reaching further takes either a bigger rock (more budget) or a smarter way of throwing it.
This 2018 post by Clay Robeson looks back on managing a team spread across seven offices in five countries, and how remote work went from strange to a real perk, including a month working from a villa above the Tyrrhenian Sea. His verdict: it suits self-starters, not people who like being micromanaged.
This August 2018 Tuesday Tip asks how your newsletter could reach a wider audience, save you money on postage and printing, and be greener at the same time. The answer is in a short video on Facebook that the post links to.
In 1628 the Swedish warship Vasa sank just shy of a kilometer and a half into its first voyage, reportedly after its design kept changing mid-build. This 2018 post uses the Vasa to explain scope creep, and why new ideas belong on a list for the next round instead of in the project already underway.
Starting a business feels like a high-wire act, and social media is one more rope to cross. This 2018 post argues that online marketing costs less than print and radio and is easy to hand off, and shares one client’s Facebook campaign that spent under $20 a day, reached over 28,000 users and drove about 1,300 website visits.
You don’t need unlimited resources. You need to make the resources you have work harder.
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