Toss one stone into a pond and the ripples fade before anyone on the far shore notices. This 2020 post uses that image to explain drip campaigns: why no one can promise a message will go viral, and why timing each new message and watching how the last one landed gives your marketing more reach.
In fall 2020, COVID pushed restaurants, retailers and medical offices to do business online, fast. This post makes the case for making it easy for customers to find and buy from you, with two client stories: a retailer whose online sales ran nearly 300% over the year before after a rebuild, and a restaurant set up for online ordering.
Originally written for a chamber of commerce newsletter in 2020, this checklist covers seven free things you can do yourself. Update your chamber listing, post a Hot Deal, send an email newsletter, claim your Google listing (then called Google My Business), fix your social media details, schedule a few posts and request an SEO and website health report.
Written on the first day of fall in 2020, this post compares a seasonal refresh of your storefront with your online presence. It suggests reviewing your Google listing, newsletter and social media each season, checking that hours and specials are current, and changing up posts that have settled into a predictable pattern.
Would you drive somewhere new without a map, or just take the route you used three years ago? This short 2020 post compares digital marketing to GPS navigation. A plan built on current information gets you to your goals with fewer detours, and Wild Iris aims to be that map for your marketing.
Websites can fall under the Americans with Disabilities Act too, and in 2020 predatory law firms were sending settlement demands even to sole proprietors with home offices. This post explains why an automatic accessibility plugin is rarely enough (and can even mark you as a target), and why a proper audit beats paying a large firm $5,000.
Google reviews reach people who are searching for a business like yours, and unlike Facebook reviews, you can’t turn them off. This 2020 post explains why those reviews carry so much weight for local businesses, why happy customers rarely think to leave one, and asks readers to review their favorite local businesses on Google.
Written in March 2020 as COVID news flooded every channel, this short note reminds businesses to keep customers informed. If your hours, delivery options or services change, your website, Google Business Profile and social media need to say so, so the updates you need people to see don’t get lost in the noise.
A barista can’t guess your order if you just say “I need coffee,” and a marketing firm can’t price your plan from a chalkboard either. This post compares two real client packages, a small local coffee shop and a large medical office, and explains why Wild Iris builds each plan around your needs instead of posting a price list.
A client forwarded us a glowing “testimonial” email for a service where strangers share your links across social media on autopilot. This 2020 post reprints it and explains why link-sharing schemes don’t bring in clients, and why handing your brand to strangers can hurt your reputation more than it helps.
A talk on planned growth at a January 2020 Conifer Chamber of Commerce meeting prompted this look at setting business goals for the year. The post explains why Wild Iris builds a custom plan for each client instead of selling pre-set packages, and shares a restaurant manager’s thanks for the social media help that freed her up.
In October 2019, Wild Iris gave a quick overview of digital marketing at the Conifer Area Chamber of Commerce breakfast meeting. This short post shares the slideshow from that talk and thanks the chamber for the invitation. It also announced a follow-up class that November on applying the material to your own business.
You don’t need unlimited resources. You need to make the resources you have work harder.
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