A 2024 Tuesday Tip on email timing. Statistics at the time showed newsletters earning the most on Tuesdays and Wednesdays and less on Mondays and Sundays, though a weekend-activities email may do better on a Friday afternoon. The post also suggests checking your own email and social analytics to see when your audience actually reads.
Can customers tell that you serve their town? This 2024 Tuesday Tip covers local search basics: listing your service areas where people and Google can see them, keeping your name, address and phone number consistent, and claiming your Google Business Profile. One new floral shop started getting local calls within hours of linking theirs.
When your car makes a strange noise, you take it to a mechanic instead of guessing. This 2024 Tuesday Tip makes the same case for marketing. Small business owners and non-profit managers already wear many hats, and handing marketing to a professional you trust frees up time for the work your own clients count on you for.
Notes from a class we led for the Conifer Area Chamber of Commerce on how small businesses and non-profits can use social media to grow. The post itself is short and mainly links to the downloadable slides, which cover part of what we discussed in the room.
Would a cluttered shop window make you keep walking? Your homepage works the same way. This short 2024 Tuesday Tip asks you to look at your homepage the way your ideal customer would, with plain language instead of jargon, answers to their questions and an obvious next step, for better SEO and more conversions.
One Wild Iris client, a tax professional, skipped managed hosting to save money. Then an insecure plugin let hackers put pornographic content on the site, and the cleanup cost more than years of hosting would have. This 2024 Tuesday Tip explains what managed hosting covers, from security patches and plugin updates to backups and server monitoring.
Updated in February 2024, when bulk mail tools like Mailchimp and Constant Contact began requiring DNS changes before you could send. Using a mailbox comparison, this post explains how SPF, DKIM and DMARC settings keep your legitimate email out of spam folders and protect your customers from people spoofing your address.
Between meetings in a Denver coffee shop, a spare laptop charger helped a stranger finish a job interview, and the chat afterward turned into a possible new client. Worst case, a stranger got help landing a job. This short story asks what you can do today to help someone, and how that goodwill can come back to your business.
A good landscaper doesn’t sell you two trees and a water feature off a menu. They look at your yard first. Wild Iris works the same way, and this post lays out the process we follow with each client: assess where you stand, build a strategy around your goals and budget, plan, implement, analyze and reassess every month.
Can you legally use that photo on your website? Not always, even when the business that posted it says yes. This 2023 post explains copyright basics, the six Creative Commons licenses, and safer options like free stock sites, carefully prompted AI images or expert help, with a goat rental example that shows how easy it is to slip up.
Domain registration, DNS, email, managed and unmanaged hosting: most businesses need several of these and rarely know how they fit together. This 2023 guide explains each service in plain terms, why one company for everything isn’t always wise, which providers Wild Iris recommended and avoided, and why it offers only managed hosting.
When the Writers Guild of America ended its 2023 strike, its new contract set rules for AI-written material. This long read explains each AI term and what it likely means beyond Hollywood, in schools and in business, where AI can plagiarize, invent facts and produce bland copy. Our 2023 take: use AI to organize, not to write final content.
You don’t need unlimited resources. You need to make the resources you have work harder.
Or call (720) 526-3636. The first consultation is free.
