Updated in February 2024, when bulk mail tools like Mailchimp and Constant Contact began requiring DNS changes before you could send. Using a mailbox comparison, this post explains how SPF, DKIM and DMARC settings keep your legitimate email out of spam folders and protect your customers from people spoofing your address.
Between meetings in a Denver coffee shop, a spare laptop charger helped a stranger finish a job interview, and the chat afterward turned into a possible new client. Worst case, a stranger got help landing a job. This short story asks what you can do today to help someone, and how that goodwill can come back to your business.
A good landscaper doesn’t sell you two trees and a water feature off a menu. They look at your yard first. Wild Iris works the same way, and this post lays out the process we follow with each client: assess where you stand, build a strategy around your goals and budget, plan, implement, analyze and reassess every month.
Can you legally use that photo on your website? Not always, even when the business that posted it says yes. This 2023 post explains copyright basics, the six Creative Commons licenses, and safer options like free stock sites, carefully prompted AI images or expert help, with a goat rental example that shows how easy it is to slip up.
Domain registration, DNS, email, managed and unmanaged hosting: most businesses need several of these and rarely know how they fit together. This 2023 guide explains each service in plain terms, why one company for everything isn’t always wise, which providers Wild Iris recommended and avoided, and why it offers only managed hosting.
When the Writers Guild of America ended its 2023 strike, its new contract set rules for AI-written material. This long read explains each AI term and what it likely means beyond Hollywood, in schools and in business, where AI can plagiarize, invent facts and produce bland copy. Our 2023 take: use AI to organize, not to write final content.
When a browser security flaw becomes public, attackers can move fast, sometimes before a fix even exists. This 2023 post explains zero-day vulnerabilities and gives step-by-step instructions for checking and applying updates in Chrome, Firefox, Edge and Safari on desktop, plus browsers on Android and iPhone or iPad. The menu steps reflect the browsers as of 2023.
“Your page will be disabled.” In mid-2023 we saw a record number of fake Facebook warnings like this one, aimed at stealing accounts. This short post explains how to tell a scam from a real Meta notice, starting with one rule: don’t click links, sign in or fill out forms from the message.
ChatGPT, Google Bard and Meta’s LLaMA made big headlines in 2023, but these tools are only as smart as the questions you ask. Part One of our AI series calls them very clever parrots, lists practical business uses like outlines, product descriptions and brainstorming, and shares ten ChatGPT name ideas for a goat-grazing business.
On May 25, 2023, an internet outage in Silicon Valley made sites like Shopify, Reddit and Roblox hard to reach. Our servers were fine, but the network around them wasn’t. This post explains what we could and couldn’t fix that day, how to check Downdetector, and how our hosting is set up across several datacenters.
Early 2023 rumors had business owners worried that Facebook and Instagram would start charging. The short answer was no. This post explains Meta Verified, the optional $12 to $15 monthly subscription Meta was testing at the time, what it offered, and why we couldn’t see a reason for clients to pay for it.
Every February, Wild Iris runs #ShareTheLove and asks you to leave a review for a business you appreciate. This 2023 note explains why those reviews count, both in how search engines rank a business and in whether a potential client picks up the phone. Your doctor, coffee shop, realtor or mechanic would be a good place to start.
You don’t need unlimited resources. You need to make the resources you have work harder.
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