One well-researched piece can do a lot more than fill a single newsletter. This short 2022 post shows how to reuse the same topic as a newsletter, a blog post, a social media teaser, a forum post and a Chamber or industry newsletter article, and explains the difference between inbound and outbound marketing.
Before you start anything new this year, make sure what you already have is working. This January 2022 post lays out a five-step check you can do yourself for free: test your website forms, confirm Google Analytics and Search Console are collecting data, claim your Google Business Profile, and update your listings and social pages.
After an ADA compliance presentation, someone asked the speaker to step out and show off her floral Dr. Martens. The shoes weren’t the message, but they helped people remember it. This 2021 post asks what makes your business memorable and offers simple ideas, from handwritten notes and birthday cards to a signature color and a frequent buyer card.
Starting with iOS 14, Apple made it much harder for apps, websites and emails to track what you do. Written in 2021 by Chris Hanson, this post explains what changed, why it’s good news for your privacy, and why it also makes advertising costlier for the local businesses and non-profits that rely on targeted ads.
Your website text, photos, logo and slogan are all intellectual property. This 2021 guest post covers the basics of copyright, trademark and patent protection for your marketing, how to avoid using other people’s work by mistake, and simple ways to watch for misuse, like a Google Alert on your brand name.
In 2021 Facebook started showing a Distribution Score on business page posts, a number tied to how widely your content appears in feeds. This post explains what goes into it and how to raise it by posting when your followers are active, making more of what they respond to and skipping engagement bait that can hide your posts.
A creative website can work, as long as the creativity fits your brand. Using the playful, video-game-style site of the Yamauchi No.10 Family Office as an example, this 2021 guest post offers questions to ask: does your design support your business goals, match your audience and set you apart from competitors in a way that makes sense?
A big follower count looks nice, but it does little for you if those followers never like, share or buy. This 2021 guest post asks four questions about your social media audience: do they interact with your posts, are they local, are they loyal, and are they worth spending ad money on?
Legitimate email landing in spam? In early 2021, larger email providers began enforcing newer authentication protocols, and businesses without them started getting flagged. Using a mailbox comparison, this post explains spoofing and phishing and how SPF, DKIM and DMARC prove your mail really comes from you. Wild Iris offers the one-time setup at a flat rate, starting at $200.
Early in 2021, after a hard year for local businesses, this short post asks readers to go beyond shopping locally. It encourages you to spend the rest of February posting reviews for the local businesses that make your days better and, if you run a business yourself, to leave some love on your neighbors’ pages too.
That few-dollars-a-month web host may be costing you more than it saves. This 2021 post explains how crowded discount servers slow your site and hurt your SEO, why support is so hard to reach, and how managed hosting with updates and a real person on the phone compares. It also names the budget hosts clients find most frustrating.
You’ve probably been told to get a social media audit, but what does one actually cover? This 2021 post walks through three pieces: a SWOT analysis of your strengths, weaknesses, opportunities and threats, a competitor analysis, and a close look at your target audience. Each one shapes what you post and where.
You don’t need unlimited resources. You need to make the resources you have work harder.
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