A Colorado non-profit client lost every image on its website when a plugin it was testing deleted them. Because the site had managed hosting with us, we restored just the affected files from offsite backups within the hour, without losing newer content. Chris Hanson explains how that differs from calling a big web host’s support line.
In December 2022, AlphaPixel Reach became Wild Iris Marketing. This announcement explains the new name, taken from a tough, drought-tolerant flower that blooms along mountain highways, why “digital” was dropped as clients asked for broader help like print and branding, and why the team you already knew stayed the same.
QR codes are everywhere, from restaurant tables to a $16 million Super Bowl ad, but they aren’t always the right tool. This 2022 guide covers where a QR code helps (tickets, sign-ups, reviews, booking) and where it frustrates people, plus the company that printed 100,000 books before noticing the code didn’t go to its website.
One client was sure she knew the keywords that brought people to her business, rewrote her website around them, and watched her search traffic drop. A keyword analysis found people were really searching phrases like “business bookkeeping.” This 2022 post uses a playground teeter-totter to explain the fix and why rankings need ongoing care.
In May 2022, many brands (Apple included) found most of their Facebook posts missing, and the common thread seemed to be posts scheduled through tools like SEMRush. Written as it was happening, this short post shares what was known at the time and our best guess that a filtering problem, not mass deletion, was to blame.
February means #ShareTheLove, the annual Wild Iris campaign that encourages you to review the businesses you appreciate. This 2022 post explains how reviews shape where people spend their money and can help a business rank higher on Google. If you own a business yourself, it’s a good month to leave some love on your neighbors’ pages too.
One well-researched piece can do a lot more than fill a single newsletter. This short 2022 post shows how to reuse the same topic as a newsletter, a blog post, a social media teaser, a forum post and a Chamber or industry newsletter article, and explains the difference between inbound and outbound marketing.
Before you start anything new this year, make sure what you already have is working. This January 2022 post lays out a five-step check you can do yourself for free: test your website forms, confirm Google Analytics and Search Console are collecting data, claim your Google Business Profile, and update your listings and social pages.
After an ADA compliance presentation, someone asked the speaker to step out and show off her floral Dr. Martens. The shoes weren’t the message, but they helped people remember it. This 2021 post asks what makes your business memorable and offers simple ideas, from handwritten notes and birthday cards to a signature color and a frequent buyer card.
Starting with iOS 14, Apple made it much harder for apps, websites and emails to track what you do. Written in 2021 by Chris Hanson, this post explains what changed, why it’s good news for your privacy, and why it also makes advertising costlier for the local businesses and non-profits that rely on targeted ads.
Your website text, photos, logo and slogan are all intellectual property. This 2021 guest post covers the basics of copyright, trademark and patent protection for your marketing, how to avoid using other people’s work by mistake, and simple ways to watch for misuse, like a Google Alert on your brand name.
In 2021 Facebook started showing a Distribution Score on business page posts, a number tied to how widely your content appears in feeds. This post explains what goes into it and how to raise it by posting when your followers are active, making more of what they respond to and skipping engagement bait that can hide your posts.
You don’t need unlimited resources. You need to make the resources you have work harder.
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